CC DOUBLE O Launches 'Casual Confidence' Concept Store at Icon Siam
Thai fashion brand CC DOUBLE O, under Jaspal Group, unveils a new concept store celebrating modern fashion and individuality.
Bangkok, Thailand - January 21, 2025: CC DOUBLE O, a leading fashion brand owned by Jaspal Group, has introduced its new 'Casual Confidence' concept at the opening of a flagship store in the Icon Siam shopping centre.
This reimagined brand concept underscores its commitment to celebrating diversity, openness, and individuality in line with contemporary fashion trends.
The newly launched store, located on the second floor of Icon Siam, spans over 230 square meters and incorporates the 'Co-Space & Function' theme, aiming to create a welcoming environment for shopping and social interaction.
Emphasizing a relaxed yet sophisticated atmosphere, the interiors are characterized by an airy and bright design with handcrafted furniture, complemented by a unique 'Vacation House' fragrance.
CC DOUBLE O's General Manager, Mr. Krit Singhsachathet, highlighted the brand's position within Jaspal Group, ranking among the top three in sales for 2024. As the brand marks its 20th anniversary, the 'Casual Confidence' concept evolves the brand's core values, focusing on quality, identity, and sustainability.
This is evident in the brand's use of high-quality materials, the freedom symbolized by its bird logo in the 'Signature Collection', and the integration of environmentally friendly materials into its product lines.
Currently operating 54 branches across Thailand, CC DOUBLE O plans a phased renovation of its stores to fully embody the new concept, enhancing customer experiences further while aligning with current fashion aspirations that favor diverse and creative styling over strictly adhering to fashion trends.
The brand continues to engage with its customer base through various social media platforms, aiming to strengthen its market position and support the sustained growth of Jaspal Group.
This reimagined brand concept underscores its commitment to celebrating diversity, openness, and individuality in line with contemporary fashion trends.
The newly launched store, located on the second floor of Icon Siam, spans over 230 square meters and incorporates the 'Co-Space & Function' theme, aiming to create a welcoming environment for shopping and social interaction.
Emphasizing a relaxed yet sophisticated atmosphere, the interiors are characterized by an airy and bright design with handcrafted furniture, complemented by a unique 'Vacation House' fragrance.
CC DOUBLE O's General Manager, Mr. Krit Singhsachathet, highlighted the brand's position within Jaspal Group, ranking among the top three in sales for 2024. As the brand marks its 20th anniversary, the 'Casual Confidence' concept evolves the brand's core values, focusing on quality, identity, and sustainability.
This is evident in the brand's use of high-quality materials, the freedom symbolized by its bird logo in the 'Signature Collection', and the integration of environmentally friendly materials into its product lines.
Currently operating 54 branches across Thailand, CC DOUBLE O plans a phased renovation of its stores to fully embody the new concept, enhancing customer experiences further while aligning with current fashion aspirations that favor diverse and creative styling over strictly adhering to fashion trends.
The brand continues to engage with its customer base through various social media platforms, aiming to strengthen its market position and support the sustained growth of Jaspal Group.
