Thai Times

Covering the Thai Renaissance

Les boissons thaïlandaises ciblent la croissance asiatique

Thai Drinks, connu pour gérer est Cola, cherche à se développer à travers l'Asie, en se concentrant sur les consommateurs de la génération Z.
La part de marché d'Est Cola est restée stable à 8,6%, tirant des revenus significatifs de diverses régions thaïlandaises, avec Bangkok en tête à 37%. Concentration sur la génération Z et la croissance régionale Avec la génération Z représentant 36% des ventes, Thai Drinks élargira sa portée sur le marché, en particulier dans le nord-est peuplé. Avec une population de 66 millions d'habitants et plus de 21,7 millions de personnes dans le nord-est en janvier 2024, la région présente une base de clients importante.
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