Thai Times

Covering the Thai Renaissance
Thursday, Jul 17, 2025

Chang Beer Intensifies Rivalry in the Thai Beer Market

The Thai beer market is led by Boon Rawd Brewery, owner of Singha and Leo brands, with a 62-63% market share. Chang Beer, holding 32%, aims to become the top brand through expanding its portfolio and innovations. Increased tourism is expected to boost the market to over 2 billion litres by 2025, while Boon Rawd remains confident in sustaining its lead through proactive marketing.
The Thai beer market is currently led by Boon Rawd Brewery, known for Singha and Leo beers, holding a dominant 62-63% market share.

Chang Beer, with a 32% share, is aggressively pursuing the top spot by expanding its product portfolio, distribution channels, and new innovations.

The market, projected to reach nearly 2 billion litres by 2024 with a valuation of approximately 200 billion baht, is anticipated to surpass pre-Covid levels by 2025 due to increased tourism.

Boon Rawd's Thitiporn Thammapimookkul remains confident in maintaining their leadership through proactive marketing.

Leo Beer, a major player within Boon Rawd’s offerings, holds a 50% market share alone and has led for 17 years.
Newsletter

Related Articles

Donald Trump Jr. Remains Supportive of Elon Musk Post-Feud
0:00
0:00
Open
Donald Trump Jr. Remains Supportive of Elon Musk Post-Feud
0:00
0:00
Close
Donald Trump Jr. Remains Supportive of Elon Musk Post-Feud
Thailand's E-Commerce Sector Surges to 1.1 Trillion Baht Amid TikTok Shopping Expansion
"Can You Hit Moscow?" Trump Asked Zelensky To Make Putin "Feel The Pain"
Irish Tech Worker Detained 100 days by US Authorities for Overstaying Visa
Senate Demands Minister Explain 'Half‑Half Thai Travel' Tech Breakdown
Thai Government Refutes US Demand for Phang‑Nga Naval Base in Tariff Negotiations
Vietnamese Goods Fill Cambodian Shelves Amid Thai Trade Ban
Woman Arrested in Growing Thai Monk Sex and Money Scandal
Church of England Removes 1991 Sexuality Guidelines from Clergy Selection
Thailand's Board of Investment Unveils New Measures to Mitigate Impact of US Tariffs
Thailand and Peru Celebrate 60 Years of Diplomatic Relations Through Art
Thailand Considers Criminal Penalties for Women in Monk Sexual Scandals
Legal Action Initiated Against Cambodian Senate President for Alleged Sedition
Government Intensifies Crackdown on Sweets Containing Illegal THC Levels
Superman Franchise Achieves Success with Latest Release
Thailand’s Sukiyaki Sector Enters Intensifying Price Competition
Thailand Strengthens Oversight of Major E‑commerce Platforms
Thailand's Destination Thailand Visa Generates Strong Demand for Remote Workers
Google Secures Windsurf AI Coding Team in $2.4 Billion Licence Deal
China and U.S. Diplomatic Engagement at ASEAN Foreign Ministers' Meeting
Jamie Dimon Warns Europe Is Losing Global Competitiveness and Flags Market Complacency
Nvidia CEO Claims Chinese Military Reluctance to Use US AI Technology
Hong Kong Advances Digital Asset Strategy to Address Economic Challenges
Thailand’s Digital Nomad Visa Registers Over 35,000 Applicants in First Year
Thailand Launches Fast‑Track Immigration Lanes for Chinese Students and Families
Olympic Gymnast Sunisa Lee Embraces Thai Getaway and Shares Fitness Routine
Thailand Launches Workation Paradise Throughout Thailand Season 3
Thai Communities Showcase ESG Initiatives Through 'Village to the World'
Thailand and Bhutan Enhance Sustainable Tourism Cooperation
Thailand Eases Alcohol Restrictions in Key Venues While Retaining Nationwide Hours
Rubio Assures ASEAN of Preferential Tariff Treatment Amid US Trade Strategy
Australia Rules Out Pre‑commitment of Troops, Reinforces Defence Posture Amid US‑China Tensions
US and China Restart High-Level Dialogue During ASEAN Summit in Kuala Lumpur
Philippines Proposes Tax on Online Gambling Amid Growing Support
Martha Wells Says Humanity Still Far from True Artificial Intelligence
Nvidia Becomes World’s First Four‑Trillion‑Dollar Company Amid AI Boom
Taiwan’s Distant‑Water Fishing Industry Under Scrutiny for Migrant Worker Abuse
EU Delays Retaliatory Tariffs Amid New U.S. Threats on Imports
Renault Shares Drop as CEO Luca de Meo Announces Departure Amid Reports of Move to Kering
Thailand's Senate Intensifies Efforts Against Online Scams with New Committee Proposal
All 125 Members of Cambodia’s National Assembly Approve Amendment to Allow Citizenship Revocation for Acts of Treason
Thailand Launches AI-Driven TISI Watch to Monitor Online Goods
Ambassador of Thailand visits Iowa, talks expanding agricultural trade with state
A 92-year-old woman, who felt she doesn't belong in a nursing home, escaped the death-camp by climbing a gate nearly 8 ft tall
Muay Thai Secures Place in 2027 Military World Games
Trump Administration Targets Chinese Influence in Agriculture
Thai Massage Therapists in UAE Set to Obtain Global Certification
Cambodia crime ring: Thailand Records Over 175,000 Online Crime Cases in First Half of 2025
US Opens First Rare Earth Mine in Over 70 Years in Wyoming
Thai Military Rejects False Reports of Troop Withdrawal Along Border
×