Thai Times

Covering the Thai Renaissance
Monday, Dec 08, 2025

Global Brands Hisense, Toshiba, Gorenje, and Asko Unite to Open Innovative Home Appliance Showroom in Thailand

Four global brands, Hisense, Toshiba, Gorenje, and Asko, have collaborated to open a new showroom named INNOLIVING-EMSPHERE at Emsphere Shopping Center in Thailand.
The showroom will feature innovative home appliances and electronics from the brands.

Hisense, with over 55 years of market presence and a focus on user-centric technology and premium quality, promises customer satisfaction across various product categories including home appliances, B2B electronics, and medical equipment.

Toshiba is known for its leading TVs, Gorenje for innovative kitchen appliances, and Asko for high-end kitchen appliances.

The showroom aims to provide a cutting-edge shopping experience.

Hisense's "Scenario-driven Future of Tech" strategy aims to cater to diverse consumer needs with tailored products, including immersive home theaters and gaming experiences.

Hisense entered the Thai market in 2016 and has since experienced rapid growth due to its technology, design, and quality offerings.

In the TV segment, Hisense emphasizes premium offerings like ULED TV and Laser TV technology.

For refrigerators, the focus is on multi-door and Side-by-side models featuring vacuum preservation technology.

The text discusses several home appliance brands and their latest offerings.

For washing machines, the preference is for front-loading models with WiFi capabilities from Hisense, which offer convenient clothing care, steam-based washing and drying, enhanced germ and allergen removal, and energy savings.

Hisense also introduced a new Fresh Air air conditioner model with advanced air quality technology.

Toshiba TV, sponsored by Tatsuhiro Nishioka, emphasizes their premium-quality TVs with a Japanese charm.

The INNOLIVING-EMSPHERE showroom will feature the latest technology from Toshiba.

Adrien Mousset from Gorenje talks about their European premium kitchen appliances, focusing on design and sustainability.

The INNOLIVING-EMSPHERE showroom will feature a variety of products from Asko, represented by Hermina Kovacic, along with other brands like Hisense, Toshiba, and Gorenje.

Asko will showcase high-end Scandinavian kitchen appliances with modern technology and eco-friendly designs.

The collaboration aims to provide innovative technology and promote a tech-enhanced lifestyle for homeowners and designers.
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