During an event on empowering entrepreneurs, Phumtham highlighted the "One Family, One Soft Power" strategy, which spans 11 sectors, including tourism, sports, and the creative industries. Officials attending included Paetongtarn Shinawatra, who leads the committee on soft power, emphasizing the role of industry promotion over defining the term soft power.

Separately, party member Surapong Suebwonglee noted plans to extend Songkran festivities throughout April, with an expected 35 billion baht in revenue, as all provinces participate in this iconic celebration.