IBM Thailand is spearheading efforts to advance artificial intelligence (AI) integration among Thai organizations, aiming to boost national competitiveness.

Anothai Wettayakorn, IBM Thailand’s Country General Manager, indicates that AI adoption rates in Thailand are currently at about 5-6%, with a goal to increase this to 15-20% by next year.

Globally, around 10% of organizations have embraced AI, though many Thai projects remain at the pilot stage, especially in generative AI (GenAI).

Concerns about financial impacts, technological readiness, security, and regulatory compliance are cited as major obstacles.

According to IBM, 75% of global organizations are piloting GenAI functionalities.

Gartner reports suggest nearly half of businesses are moving beyond exploratory stages, though some may abandon projects due to challenges.

An IBM report highlights accuracy and bias concerns, with over half of tech executives delaying investments due to regulatory clarity issues.

Early AI adoption in Thailand is seen in banking, telecom, and retail sectors, with expectations for healthcare, manufacturing, and education to follow suit.

IBM's strategy focuses on open-source AI, data integration, governance scaling, and ecosystem integration to foster adoption.

Offering open-source models like Granite 3.0, IBM enables cost-effective AI solutions for businesses.

The Thai GenAI market is projected to grow significantly, reaching about $1.77 billion by 2030, with contributions from manufacturing, insurance, automotive, and healthcare sectors.