Supermodel Naomi Campbell met with Thailand's Prime Minister Paetongtarn Shinawatra on February 10, 2025, at Government House in Bangkok.

The discussions focused on strategies to elevate Thailand's fashion industry and develop a sustainable pipeline for producing supermodels who can make an impact on the international stage.

The meeting with Prime Minister Shinawatra follows previous engagements with key figures in the Thai government, including Surapong Suebwonglee, chairman of the National Soft Power Development Committee.

These discussions aim to explore initiatives that will cultivate local talent and promote Thailand as a significant center of fashion.

Former Prime Minister Thaksin Shinawatra, who initiated the campaign to bring Campbell to the country, expressed his vision of showcasing Thai women and individuals of various genders in global fashion arenas.

This initiative aligns with Thailand's broader goals to enhance its cultural exports and diversify its economic bases through the soft power of fashion.

Campbell, a prominent figure in the fashion industry with decades of experience, has been vocal about supporting diversity and representation within the sector.

Her involvement is expected to bring international attention to Thailand's burgeoning fashion scene.

As Thailand seeks to increase its cultural influence and engage in global fashion dialogues, the collaboration with Campbell represents a significant step towards achieving these aspirations.