Since the Covid-19 pandemic, property prices on the island have surged by 15-20%. Phuket's high-end amenities—including an international airport, schools, golf courses, marinas, hospitals, and luxury residences—appeal to foreign investors.

Major developers are expanding in Phuket, initiating new construction in hotspots like Cherng Talay and Patong. Land values have skyrocketed from an average of 3 million baht per rai to 8-9 million baht, and even 120 million baht in premium areas.

Nattha Kahapana of Knight Frank Thailand observed a spike in Russian occupants, with some projects now 40-60% Russian, compared to 10-15% pre-pandemic. Russians favor Patong Beach, Kamala Beach, Cherng Talay, and Nai Thon Beach, while interest is growing in Rawai, Bang Thao, and Nai Han.

Land prices in Phuket are expected to rise 8-10% annually, pushing up villa costs, especially beachfront properties. With beachside land selling at 25 million baht per rai and supplies dwindling, developers are targeting near-beach mountainous areas that offer privacy and serenity.