Thai Times

Covering the Thai Renaissance
Thursday, Jun 25, 2026

Sansiri Maintains Sales Targets Amid Market Challenges in Thailand's Real Estate Sector

Developer Sansiri commits to a THB 46 billion sales goal while navigating market dynamics; growth seen in select regions.
Sansiri, a leading property developer in Thailand, has reaffirmed its sales target of 46 billion baht for 2025, despite facing a challenging real estate market.

The company plans to complete 13 new condominium projects this year, with a total value estimated at 14.5 billion baht.

As of early 2025, Sansiri has recorded 9.5 billion baht in presales, which accounts for approximately 21% of its annual sales target.

In 2025, Sansiri is set to launch 29 new projects, which will include 14 low-rise housing developments and 15 high-rise condominium projects, with a cumulative value of 52 billion baht.

This ambitious rollout aims to attract a mix of domestic and international buyers, contributing to the evolving landscape of Thailand’s real estate market.

In a related development, Thailand's residential property market highlighted disparities in performance within various regions.

In the first quarter of 2025, Phuket, Rayong, and Samui were the only areas to experience growth in residential property transfers.

This growth coincides with a crackdown on nominee ownership by the Central Investigation Bureau, which has contributed to renewed confidence among buyers in these regions.

In contrast, other regions have shown stagnation, emphasizing the appeal of Phuket, Rayong, and Samui to both local and foreign investors.

Furthermore, AP Thailand has initiated a swift response program to restore confidence among condominium buyers following the recent earthquake in Myanmar, which registered a magnitude of 6.0 on March 28, 2025, and was felt in several high-rise buildings in Bangkok.

The developer immediately assessed its 82 condominium projects, employing independent engineers for third-party verifications of building integrity, and focused on restoring elevator services promptly.

This initiative seeks to provide reassurance to residents and to enhance AP Thailand's reputation within a highly competitive residential sector, where issues of safety and reliability are increasingly important.
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