Research by the University of the Thai Chamber of Commerce estimates that broadcasts of the 2026 FIFA World Cup could generate 68.6 billion baht in economic circulation, but warns that 47.5 billion baht may flow into underground gambling activities. Economists expressed concern after findings suggested that many bettors plan to use funds from the government's "Thai Chuy Thai Plus" stimulus programme to finance wagers. The study raises questions about the effectiveness of economic support measures when a substantial portion of spending may be diverted into unregulated gambling networks.