Tourism Authority of Thailand Sets Ambitious 2025 Targets for Visitor Arrivals and Revenue Growth
The Tourism Authority of Thailand aims to attract 38 million foreign arrivals and generate 3 trillion baht in total revenue by 2025.
The Tourism Authority of Thailand (TAT) has set ambitious goals for 2025, targeting a total of 38 million foreign arrivals and a combined tourism revenue of 3 trillion baht.
TAT Governor Thapanee Kiatphaibool outlined the strategy on Monday, emphasizing a focus on Asian tourists, with a target of 29 million visitors from the region.
Long-haul markets such as Europe and the Americas are expected to contribute approximately 11 million tourists.
This growth is expected to drive a revenue increase from 2 trillion baht in 2024 to 3 trillion baht by 2025, as domestic travel is projected to generate an additional 1 trillion baht.The tourism sector has identified key markets for growth, with India, South Korea, Malaysia, and Russia expected to show strong performance.
India is predicted to contribute between 2.3 and 2.5 million tourists, while arrivals from South Korea are expected to reach 2 to 2.5 million.
Malaysia is projected to send 5.5 million visitors, and Russia is anticipated to send 1.92 million.
TAT aims for a 10% growth in ASEAN markets and expects up to 8 million Chinese tourists.Additionally, TAT plans to promote smaller cities within Thailand, with a focus on secondary cities in China, to increase tourism across the country.
The authority is collaborating with regional partners to enhance connectivity, including launching flights between Medan and Hat Yai, and strengthening cruise tourism links with Singapore.
Thailand is also working with Malaysia to develop cross-border rail and air travel, particularly between Songkhla and Padang Besar, and promoting yacht and cruise tourism in the Langkawi-Satun-Lipe region.Despite these efforts, TAT faces challenges, including global economic uncertainties and the ongoing geopolitical tensions that could affect tourism.
Recently, social media reports regarding a Chinese actor's abduction in Myanmar have led to the cancellation of around 10,000 bookings from Chinese tourists.
TAT aims to leverage Thailand's “soft power” to promote its cultural assets and attract tourists through campaigns highlighting the country’s diverse offerings.
TAT Governor Thapanee Kiatphaibool outlined the strategy on Monday, emphasizing a focus on Asian tourists, with a target of 29 million visitors from the region.
Long-haul markets such as Europe and the Americas are expected to contribute approximately 11 million tourists.
This growth is expected to drive a revenue increase from 2 trillion baht in 2024 to 3 trillion baht by 2025, as domestic travel is projected to generate an additional 1 trillion baht.The tourism sector has identified key markets for growth, with India, South Korea, Malaysia, and Russia expected to show strong performance.
India is predicted to contribute between 2.3 and 2.5 million tourists, while arrivals from South Korea are expected to reach 2 to 2.5 million.
Malaysia is projected to send 5.5 million visitors, and Russia is anticipated to send 1.92 million.
TAT aims for a 10% growth in ASEAN markets and expects up to 8 million Chinese tourists.Additionally, TAT plans to promote smaller cities within Thailand, with a focus on secondary cities in China, to increase tourism across the country.
The authority is collaborating with regional partners to enhance connectivity, including launching flights between Medan and Hat Yai, and strengthening cruise tourism links with Singapore.
Thailand is also working with Malaysia to develop cross-border rail and air travel, particularly between Songkhla and Padang Besar, and promoting yacht and cruise tourism in the Langkawi-Satun-Lipe region.Despite these efforts, TAT faces challenges, including global economic uncertainties and the ongoing geopolitical tensions that could affect tourism.
Recently, social media reports regarding a Chinese actor's abduction in Myanmar have led to the cancellation of around 10,000 bookings from Chinese tourists.
TAT aims to leverage Thailand's “soft power” to promote its cultural assets and attract tourists through campaigns highlighting the country’s diverse offerings.
