Thai Times

Covering the Thai Renaissance
Tuesday, Feb 11, 2025

Bangkok Tops Travel Searches for Chinese New Year Celebrations

Bangkok Tops Travel Searches for Chinese New Year Celebrations

Agoda data reveals Bangkok as the leading destination for both Thai and international tourists during the festive period.
Bangkok has emerged as the most popular destination for tourists planning to celebrate the Chinese New Year in Thailand, according to recent data from digital travel platform Agoda.

The platform reported a significant uptick in accommodation searches for the Thai capital during December, reinforcing its status as a favored location for festive celebrations.

The Chinese New Year, which begins on January 29 and marks the Year of the Snake, sees Bangkok as the primary choice among travelers, boosted by a 70% increase in accommodation searches by foreign tourists compared to the previous year.

Within Thailand, other cities such as Pattaya and Chiang Mai have also seen substantial increases in interest, with searches surging by 38% and 55% respectively.

Meanwhile, Khon Kaen experienced a notable 2,964% surge in domestic accommodation searches, reflecting a growing interest in less traditional destinations.

Agoda highlighted Malaysian tourists as the most frequent foreign visitors to Thailand during the Chinese New Year period for the second consecutive year, followed by travelers from China and South Korea.

Patty Amrapala, a spokesperson for the Bangkok Metropolitan Administration, expressed satisfaction with Bangkok's top spot, emphasizing ongoing collaborative efforts to enhance the city’s appeal.

In contrast, Thailand's Tourism Authority (TAT) is adjusting its targets for Asian visitors due to a shift in regional travel patterns.

Despite Thailand welcoming 6.73 million Chinese tourists last year, Japan emerged as the more favored destination with 6.98 million Chinese visitors, according to the Japan National Tourism Organization.

The TAT aims to counterbalance the slowing Chinese arrivals by tapping into other Asian markets such as South Korea and Japan, which are identified as having growth potential.

The TAT has initiated campaigns, including 'Grand Songkran, Grand Privileges' in April, to stimulate tourist interest through partnerships with hotels, airlines, and other service providers.

Despite the Chinese tourist downturn, TAT is enhancing cooperation with Chinese travel agencies, reinforcing Thailand's attractiveness amid celebrations marking 50 years of diplomatic relations between the two countries.
Newsletter

Related Articles

0:00
0:00
Close
Google and Perceptra to Roll Out AI-Powered Diabetic Retinopathy Screening in Thailand
Bank of Thailand Tightens Mobile Banking Security Regulations
Cold Conditions and Rough Seas Expected in Thailand on February Tenth, 2025
DKBA Commands Chinese Nationals to Leave Phaya Thonezu Township by February 28th.
Toll Fees Waived on Three Bangkok Expressways for Makha Bucha Day
Thailand Upholds Utility Cuts to Counter Border Call-Centre Scams Amid Protests
Survey Reveals Extensive Online Scam Targeting and Rising Child Abuse Cases in Thailand
Thailand to Enforce Alcohol Ban on Makha Bucha Day
The European Union Shifts Focus to AI Innovation Amid Global Competition (or at least this is what they claim)
Thailand's Influencer Marketing Sector Booms Amid Rising Digital Media Spend
Pattaya Pet Lions to Be Relocated Following Resident Complaints
Thailand's National Air Quality Declared Safe, Bangkok Records Lowest Levels
Karen Rebels Announce Deadline for Chinese Nationals Operating in Myanmar
Canadian National Found Dead in Phuket with Note Outlining Final Wishes
Bangkok University Expels Students Following Violent Assault on LGBTQ+ Peer
Four Russian Nationals Arrested in Phuket for Ransomware Attacks
Naomi Campbell to Advise Thailand on Elevating Fashion Industry
Google Eyes Expansion in Thai Government Projects
Gold Prices Hit Record High Amid Increased Tariff Uncertainty
Thailand's Finance Minister Advocates for Increased U.S. Imports to Address Trade Surplus
French President Macron Utilizes Deepfake Technology to Advertise AI Summit
FBI Alerts Smartphone Users About Toll Scam Threat
PTT Unaffected by Thailand's Fuel Cutoff to Myanmar Border
Rising Costs Drive Up Thai Property Prices for Eighth Consecutive Quarter
Trump Freezes Tariffs on Small Packages from China After Confusion at USPS
Thailand's Hotel Market Records 22 Billion Baht in Transactions in 2023
China Achieves 2030 Solar Energy Targets Early, Cuts Subsidies for Renewable Energy
Tech Giants Boost Investment in AI Infrastructure Despite Competition
Thailand to Promote Medical and Wellness Tourism at Expo 2025
Thai Airways Expands Fleet with New Airbus A321neo Lease Agreement
Cold Weather Continues Across Thailand, Bringing Cooler Mornings to Bangkok
Thailand-China Visa Exemption Boosts Tourism and Cultural Exchange
Five Thai Hostages Released by Hamas Return Home
Justin Bieber Sparks Concern as New Footage Raises Health Fears
LGBTQ+ Group Demands Apology After Trans Woman Allegedly Pours Hot Soup on Student
Kasikorn Bank to Release List of Mobile Banking Users with Name-SIM Mismatch
Thailand Targets 70% Reduction in Online Crime with New Digital Measures
Dhurakij Pundit University Hosts AI Music Workshop for Students
Thailand Welcomes 3.7 Million Foreign Tourists in January, Marking 22% Growth
Myanmar Call-Centre Gangs Release Over 100 Workers as Thai Authorities Cut Utilities
Thaksin Shinawatra Tasked with Leading ASEAN Cryptocurrency Initiative
Air Quality Reports: Slightly Unsafe Smog Levels Recorded in Eight Thai Provinces
Thai Authorities Intensify Crackdown on Tourist Offences in Pai Following Hospital Incident
Five Thai hostages have returned home after spending 15 months in Gaza.
Massive Rally in Pathum Thani Protests Alleged Assault on LGBTQ+ Student
Thailand Cracks Down on Undocumented Foreign Language Teachers
Kenyan Man Flees from Forced Labor in Myanmar Scam Scheme
'BACK TO PLASTIC!': Trump to End Bans on Plastic Straws
Thailand's Agricultural Exports Reach Fifty-Two Point One Eight Five Billion Dollars in Two Thousand Twenty-Four
IMPACT Unveils 5-Billion-Baht Plan to Transform Muang Thong Thani into a MICE Hub
×