Centara Hotels & Resorts has been awarded the Thailand Team of the Year at the Asian Management Excellence Awards 2025, recognizing its innovative digital coupon service aimed at enhancing guest experiences and reducing long-term environmental impacts.

This accolade highlights Centara's commitment to integrating technology within its hospitality offerings.

The award was granted based on a project that allows guests to have their breakfast and other meal bookings recorded digitally on their room key cards.

This innovation enables guests to conveniently access their meals without the need for traditional paper coupons, thus significantly reducing paper use and waste generated from printed vouchers.

The digital coupon initiative is the result of collaboration among Centara's technology, operations, and customer service teams.

The implementation of this system generated approximately 10 million baht in revenue during the first four months, alongside a reduction in paper usage of up to 500,000 sheets annually.

Udomlak Thunpairoh, Chief Technology Officer of Centara Hotels & Resorts, stated that receiving the Asian Management Excellence Award 2025 exemplifies Centara's dedication to creating innovative alternatives that elevate guest experiences, drive business growth, and have a positive environmental impact.

This recognition reinforces Centara's position as a leading hotel group in Thailand.

The Asian Management Excellence Awards serves as a regional platform to honor organizations distinguished in leadership, innovation, management, and progressive business practices.

This award marks a significant step in Centara's commitment to sustainable business growth.

In other developments, Centara has announced plans to open nine new hotels in 2025 and upgrade the Centara Grand in Krabi to a Reserve brand, indicating ongoing expansion and enhancement of its hospitality offerings.