The Commerce Ministry aims to establish Chanthaburi as the leading fruit exporter to China, particularly focusing on durian and mangosteen, targeting sales over 3 billion baht.
This comes after an agreement between the Thai-Chinese Agricultural Import-Export Association and the China Fruit Marketing Association to use advance contracts for exporting fruits.
Such agreements are expected to stabilize prices and increase earnings for Thai farmers while elevating the global reputation of Thai fruits.
Chanthaburi, known for its significant production of tropical fruits including durian, rambutan, mangosteen, and others, has already secured deals for exporting 20,000 tonnes of durian and mangosteen to Chinese buyers through advance contracts.
These efforts promise to yield 3 billion baht, with quality assurance provided by the China Certification and Inspection Centre (CCIC Thailand).
Durian, particularly the "Monthong" variety, has seen its market price rise to 260 baht per kilogram at the start of the season. To ensure quality, growers must seek authorization before harvesting.
Commerce Minister Phumtham Wechayachai highlighted ongoing support for durian exports at key Chinese customs checkpoints and planned visits to further facilitate trade. In 2023, Thailand's export of fresh and processed fruits amounted to 238 billion baht, with significant contributions from durian and mangosteen exports to China.
The ministry also operates trade promotion offices across China and plans to increase total fruit production by 4.92% in 2024, led by durian and mangosteen. Chanthaburi accounts for almost 80% of the country's fruit crates that meet good manufacturing practices standards.
To manage this year's fruit supply and maintain export quality, the Department of Internal Trade has introduced 22 measures covering production, domestic and foreign marketing, and legal aspects.