Enhanced Services and Strategic Collaborations to Boost Thailand as a Premier Destination
To align with the Thai government's strategies to boost tourism, Grab is launching 'GrabExecutive', a premium ride-hailing service targeting high-end travelers with vehicles like the Mercedes Benz E Class and BMW Series 5.
This initiative also includes expanding services to new provinces such as Ranong, Satun, Trat, and Amnat Charoen, showcasing lesser-known attractions.
Additionally, Grab will support events like the Loy Krathong Festival and international music festivals such as Rolling Loud Thailand and Wonderfruit.
Worachat Luxkanalode, Country Head of Grab Thailand, emphasizes the company's role in the government’s ‘Amazing Thailand Grand Tourism Year 2025’ campaign, aiming to enhance Thailand’s tourism by leveraging technology and collaborating with key industry partners.