Minor Food Group, a leading restaurant operator in Thailand, has announced plans to expand its global network to more than 4,500 outlets by 2029, with franchising as the main driver of growth.

The company currently operates over 2,700 outlets in 24 countries and intends to shift its revenue mix from the current two-thirds domestic to a balanced 50-50 split between Thailand and overseas markets within five years.

Chief Development Officer Thunyachate Ekvetchavit presented the company’s “Passion for Growth” strategy, structured around three pillars: Thailand, International, and New Brand development.

The plan projects that franchise operations will account for 56% of total stores by 2029, up from the present 48%.

Minor Food reported revenue of 15.63 billion baht for the first half of 2025, a 4% increase compared with the same period last year.

The restaurant business represents 20% of the total revenue of parent company Minor International, while contributing 36% of profits.

The company is targeting at least 10% growth in 2025, with projections of more than 50% growth over the next five years.