Thai Times

Covering the Thai Renaissance
Sunday, Sep 20, 2026

Success: Nvidia Turned Gaming Chips Into the Engine of the AI Boom

The company founded by Jensen Huang built machines that can do many small calculations at once—exactly what modern artificial intelligence needs.
Nvidia became one of the world’s most valuable technology companies by making a type of computer chip that was originally designed to make video games look better.

Its decisive advantage was not that it invented artificial intelligence, but that it spent decades building hardware and software unusually well suited to the enormous amount of calculation that modern AI requires.

The simple version is this: a traditional computer processor is like one very clever worker handling jobs in sequence.

An Nvidia graphics processing unit, or GPU, is like a vast team of less specialised workers handling many small jobs at the same time.

That is useful for drawing millions of pixels on a screen.

It is also useful for training neural networks, which improve by repeating huge numbers of mathematical operations across vast datasets.

Jensen Huang co-founded Nvidia in 1993. The company first made chips for computer graphics, then introduced what it called the GPU in 1999. Its central bet was that computing would not always rely on one all-purpose processor doing most of the work.

Some problems, especially visual and scientific ones, could be accelerated by sending thousands of similar calculations to a processor built for parallel work.

For years, that idea was most visible in gaming.

Players wanted smoother movement, more detailed landscapes and more lifelike lighting.

Nvidia supplied the machinery.

But the company also built CUDA, a software platform introduced in 2006 that allowed programmers to use its graphics chips for work beyond graphics.

This was the less glamorous but crucial part of the strategy: a powerful chip is far more valuable when developers have tools, libraries and a reason to build their work around it.

The significance of that foundation became unmistakable in 2012. A neural network called AlexNet used Nvidia GPUs to win the ImageNet image-recognition competition by a striking margin.

The result helped demonstrate that deep learning could outperform older, hand-crafted approaches to recognizing images.

It also showed researchers and companies that the chips sitting in gaming computers could become engines for a very different kind of computing.

That shift eventually transformed Nvidia’s business.

Generative AI systems, recommendation engines, scientific models and large cloud services all require immense quantities of parallel computation.

Nvidia’s data-center products now combine GPUs with networking equipment and software, enabling customers to assemble large systems rather than merely buy individual chips.

The scale is visible in its latest reported results.

For the first quarter of fiscal 2027, which ended April 26, 2026, Nvidia reported $81.6 billion in revenue.

Its data-center division accounted for $75.2 billion of that total.

Those figures explain why the company’s fortunes are now tied far more closely to the global race to build AI infrastructure than to the gaming market that made its name.

The success is not automatic or permanent.

Nvidia faces intense competition, supply-chain dependence, export restrictions and customers with strong incentives to design their own chips.

AI demand can also change quickly if the economics of building and running large models change.

Yet the company’s position rests on more than a fast chip.

It rests on an ecosystem that took years to assemble: hardware, networking, software, developer tools and a generation of engineers who learned to make their programs run on Nvidia machines.

That is the real explanation for Nvidia’s rise.

It did not simply catch an AI wave.

It built much of the computational machinery that made the wave possible, then found itself holding the bottleneck when the rest of the technology industry rushed to use it.
Newsletter

Related Articles

0:00
0:00
Close
Thailand Unveils Development Framework to Tackle Long-Term Low Growth
Thailand Launches Laem Chabang-Nong Khai Rail Freight Corridor Toward China
Thai Household Debt Hits Record Average Near 800,000 Baht
Thailand Grand Festival Opens in Sydney With Focus on Culture, Trade and Sustainability
Thailand Revises IPO Rules to Bring New Economy Companies to Stock Market
Gastech 2026 Generates More Than $20 Billion in Energy Deals in Bangkok
Thailand Warns of Heavy Rain and Rough Andaman Seas
Narathiwat Bomb and Gun Attack Kills Two Territorial Defence Volunteers and Injures 16
Thailand Cuts Standard Visa-Free Tourist Stay to 30 Days for 60 Countries
Thailand Targets 2.7 Trillion Baht in Tourism Revenue as Arrival Forecast Improves
Thailand Prepares Tourism Stimulus Expected to Generate More Than 20 Billion Baht
Thailand Fast-Tracks 121 Billion Baht of Strategic Investment and Adds IPO Incentives
Thailand and Cambodia Open First UNCLOS Conciliation Talks in Singapore
Bangkok Electric Train Fares to Be Capped at 45 Baht From January 2027
Thailand Weighs 30% Excise Tax on Fully Imported Electric Vehicles
Thailand Moves to Close Bangkok’s Khlong Toei Port and Shift Freight to Laem Chabang
Banpu Expands Battery Storage Investment to Support Thailand’s Growing AI Data Center Sector
Thailand Targets 250,000 Chinese Visitors With Nihao Month 2026 Tourism Campaign
Thailand Accelerates AI and Data Center Push With Risk-Based Regulatory Review
Chon Buri Housing Market Rebounds as Investment Expands Across Thailand’s Eastern Economic Corridor
Thailand Secures More Than 3 Billion Baht in Projected Foreign Film Investment at Toronto Festival
Thailand Launches Two-Tier Tax Incentives to Encourage New Economy Listings
Taiwan’s Ally Logistic Property Plans 10 Billion Baht Smart Warehouse Investment in Thailand
Thailand Capital-Market Strategy Targets Structural Risks From Low Growth, Debt and Ageing
Thailand Stock Exchange Introduces Special Listing Track for BOI and EEC Companies
Thailand Launches ‘BOI to IPO’ Initiative to Bring New Economy Companies to Stock Market
Thailand Urges Hotels to Shift From Visitor Volume to AI-Driven, Higher-Value Growth
Thailand Uses Gastech and IMF-World Bank Meetings to Strengthen Bangkok’s Business Events Push
Thailand Introduces More Flexible Visa Extensions for Long-Stay Visitors
Thai Prime Minister Anutin Launches Global Roadshow to Attract Foreign Investment
Central Group Unveils US$3.5 Billion Regional Expansion Plan
Bangkok Energy Summit Delivers More Than US$40 Billion in Commercial Agreements
WHA Group and Industrial Developers Accelerate Investment in Smart Estates, Green Energy and Logistics
Thailand’s High-Tech Investment Boom Deepens Economic Divide as SME Closures and Household Debt Rise
Thai Vietjet Targets 50-Aircraft Fleet as Government Promotes Regional Air Connectivity
Bangkok Rail Fares to Be Capped at 45 Baht Under Unified System From January 2027
Amazing Thailand Ambassador Campaign Generates More Than 448 Million Impressions
Thailand Ranks Second in Travel and Tour World’s 2026 Medical Tourism List
Hero Motors Builds IPO Story Around Electric Powertrain Manufacturing in Thailand
Airlines Expand Bangkok and Phuket Capacity Ahead of Thailand’s Winter Travel Season
Bangkok Hosts Gastech 2026 as Global Energy Leaders Gather in Thailand
Thailand FastPass Adds 17 Investment Projects Worth More Than 121 Billion Baht
Thailand Projected to Attract 570 Billion Baht in Data Center Investment by 2030
CJ More Targets 100 Billion Baht Valuation Ahead of Planned 2029 IPO
Chery Produces 20,000 Electric Vehicles in Thailand Within Five Months
Siam Piwat Expands China Digital Partnerships to Reach More Than One Billion Consumers
Isuzu Tests Seven-Minute Battery Swaps for Electric Trucks in Thailand
Thailand Launches AI-Backed Lending Program for Small Merchants Using Tung Ngern Sales Data
Thailand’s MICE Industry Generates About 200 Billion Baht as Major International Events Return
Thailand Approves National Disaster Insurance Framework to Reduce Climate-Related Financial Risks
×