PTT Oil and Retail Business Expands Health and Beauty Venture
Expansion of 'found & found' stores aims to meet growing consumer demand for in-person shopping experiences.
PTT Oil and Retail Business Plc (OR) is significantly expanding its health and beauty business as part of a strategic initiative to cater to increasing consumer demand for personal shopping experiences.
The company plans to grow its 'found & found' healthcare and cosmetic shop locations from eight to 12 in the immediate future.
Further growth projections indicate an expansion to 50 stores by next year and up to 500 by the year 2030.
Nattapon Choojitarom, managing director of OR's subsidiary OR Health and Wellness, which has been operational since June 2024, emphasized the necessity of physical locations.
'Customers want to touch and experience the smell of skincare products.
This is not possible through online shopping,' he stated.
The new outlets are designed to provide a tactile shopping experience complemented by the expertise of beauty consultants available to assist customers in selecting the most suitable products.
The found & found retail concept, which operates in PTT petrol station compounds, positions itself as a convenient alternative to traditional shopping malls, where parking is often limited.
This location strategy allows customers ease of access alongside the opportunity to explore a diverse array of products from around 500 different brands.
The business operates under a company owned, company operated (Coco) model and collaborates with notable partners including Sugi Holdings, a Japanese drugstore chain, and Olive Young, a health and beauty store chain based in South Korea.
OR Health and Wellness is also exploring the implementation of a distributor owned, distributor operated (Dodo) model, which would enable local investors to run found & found outlets.
This new strategy is expected to result in 80% of future outlets operating under the Dodo model, with the remaining locations following the Coco model.
The company plans to grow its 'found & found' healthcare and cosmetic shop locations from eight to 12 in the immediate future.
Further growth projections indicate an expansion to 50 stores by next year and up to 500 by the year 2030.
Nattapon Choojitarom, managing director of OR's subsidiary OR Health and Wellness, which has been operational since June 2024, emphasized the necessity of physical locations.
'Customers want to touch and experience the smell of skincare products.
This is not possible through online shopping,' he stated.
The new outlets are designed to provide a tactile shopping experience complemented by the expertise of beauty consultants available to assist customers in selecting the most suitable products.
The found & found retail concept, which operates in PTT petrol station compounds, positions itself as a convenient alternative to traditional shopping malls, where parking is often limited.
This location strategy allows customers ease of access alongside the opportunity to explore a diverse array of products from around 500 different brands.
The business operates under a company owned, company operated (Coco) model and collaborates with notable partners including Sugi Holdings, a Japanese drugstore chain, and Olive Young, a health and beauty store chain based in South Korea.
OR Health and Wellness is also exploring the implementation of a distributor owned, distributor operated (Dodo) model, which would enable local investors to run found & found outlets.
This new strategy is expected to result in 80% of future outlets operating under the Dodo model, with the remaining locations following the Coco model.
