Thai Times

Covering the Thai Renaissance
Thursday, Jan 15, 2026

Thailand Reports Strong Start to 2026 With Over One Million Tourist Arrivals in Early January

Authorities say international arrivals surged in the first days of the year, reinforcing confidence in Thailand’s tourism-led recovery strategy
Thailand’s tourism authorities said the country welcomed approximately one point one two million international visitors in the first eleven days of two thousand twenty-six, signalling a robust start to the year and renewed momentum for one of the kingdom’s most important economic sectors.

The early-January performance was described as reflecting strong seasonal demand, improved air connectivity, and sustained confidence in Thailand as a safe and attractive destination.

Officials indicated that visitors continued to arrive from a broad mix of short-haul and long-haul markets, supported by visa facilitation measures, expanded airline schedules, and ongoing government efforts to promote high-value and sustainable tourism.

The strong inflow at the beginning of the year has been cited by policymakers as evidence that Thailand’s post-pandemic tourism strategy is delivering tangible results.

The government has repeatedly emphasized tourism’s central role in economic growth, employment, and regional development, while highlighting parallel investments in infrastructure, digital services, and visitor safety.

Authorities said the early figures for two thousand twenty-six were broadly in line with national targets and reinforced expectations of another solid year for travel-related revenue.

Tourism officials added that further promotional campaigns and international events scheduled throughout the year are expected to sustain arrival numbers, with the aim of strengthening Thailand’s position as a leading global tourism hub in Asia.
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