Thailand's Plant-Based Food Industry: A Global Ambition
The Commerce Ministry of Thailand is promoting the nation as a key global source of plant-based foods, driven by rising consumer demand for healthier and environmentally friendly diets. According to Poonpong Naiyanapakorn from TPSO, advancements in technology are transforming Thailand's agricultural sector, enhancing its potential in this market. The global plant-based food market is projected to reach twenty-five billion dollars by 2024, while Thailand's market aims for 45 billion baht in the same year.
The Commerce Ministry of Thailand is actively promoting the nation as a significant global source of plant-based foods.
Driven by consumer preferences for healthier diets and environmental concerns, the demand for plant-based products is surging.
According to Poonpong Naiyanapakorn, Director-General of the Trade Policy and Strategy Office (TPSO), the transformation within Thailand's agricultural sector, supported by technology and innovation, positions the country to capitalize on this trend.
Thailand's robust food industry value chain, combined with its reputation for flavorful cuisine and status as a health tourism hub, further supports its potential in this market.
Nevertheless, to fully realize this potential, comprehensive development in various areas including production, processing, marketing, research, and legal frameworks is necessary.
Globally, the plant-based food market is projected to reach approximately twenty-five billion dollars by 2024, growing at an annual rate of 10.5%.
Within Thailand, the market is expected to reach a value of 45 billion baht by 2024, mirroring global growth rates and driven by factors such as technological advancements and government support.