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Friday, Jul 03, 2026
Thai Times

Tourism Authority of Thailand Launches Global Campaign Targeting High-Spending International Travelers

The Tourism Authority of Thailand has launched a global marketing campaign aimed at attracting high-value tourists from the Middle East, Europe and North America. The initiative focuses on wellness tourism, cultural travel and luxury hospitality to increase tourism revenue.
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Related Articles

Thailand High-Speed Rail Airport Link Project Faces Uncertainty as Government Reviews Contract Options

The planned high-speed rail line connecting Bangkok’s airports with Pattaya and U-Tapao is under review, with stakeholders considering contract termination or amendments. The Ea...

Thailand Repositions Tourism Strategy Toward High-Value Visitors as Arrival Numbers Face Pressure

Thailand’s tourism industry is moving toward a “value over volume” model as officials prioritise higher-spending travellers over mass-market arrivals amid rising regional compet...

Stock Exchange of Thailand Rallies Nearly 30 Percent as Government Pushes IPO Market Revival

The Stock Exchange of Thailand has surged almost 30 percent in the first half of 2026, with trading liquidity rising about 50 percent year on year, supported by renewed politica...

Bangkok Retail and Property Investment Grows as Urban Redevelopment Projects Expand

Retail and real estate groups are increasing investment in Bangkok’s central districts, supported by strong domestic consumption and a recovery in high-spending international to...

Thai Universities Expand International Research Partnerships in Artificial Intelligence and Engineering

Leading universities in Thailand have signed new collaboration agreements with partners in Europe and North America focused on artificial intelligence and sustainable engineerin...

Thailand Reaffirms Commitment to ASEAN Trade Integration and Lower Regional Barriers

Thailand’s government has reiterated its focus on deepening trade ties within ASEAN, with an emphasis on reducing customs barriers and improving cross-border facilitation. Offic...

Foreign Investors Increase Holdings in Thai Renewable Energy Stocks on Sustainability Outlook

Institutional investors from Singapore and Hong Kong have raised exposure to Thai listed energy and utility companies, according to the Stock Exchange of Thailand. The shift ref...

Thailand Launches Digital Health Platform to Strengthen Medical Tourism Industry

The Ministry of Public Health, together with private hospital operators, has introduced a digital health platform aimed at streamlining medical tourism services. The system inte...

Luxury Hotel Investment Rises in Phuket as Global Hospitality Brands Expand Presence

Phuket’s luxury hospitality market is seeing renewed investment as international hotel groups commit to new five-star developments across the island. Analysts say the expansion ...

Thailand Accelerates High-Speed Rail Expansion to Link Bangkok With Northern and Northeastern Regions

The Ministry of Transport has moved to speed up key high-speed rail projects connecting Bangkok with northern and northeastern provinces. The plan aims to shorten travel times b...

Global Technology Firms Accelerate Multi-Billion Baht Data Centre Projects in Eastern Thailand

Several multinational technology companies are advancing major data centre investments in Chonburi and Rayong as part of Thailand’s Eastern Economic Corridor development. The pr...

Thailand Forecasts Strong Summer Tourism Growth as Airline Capacity Expands Across Bangkok and Phuket

The Tourism Authority of Thailand expects continued growth in international arrivals this summer, with flight bookings from Europe and East Asia up around 15 percent year on yea...
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Thailand High-Speed Rail Airport Link Project Faces Uncertainty as Government Reviews Contract Options
Thailand Repositions Tourism Strategy Toward High-Value Visitors as Arrival Numbers Face Pressure
Stock Exchange of Thailand Rallies Nearly 30 Percent as Government Pushes IPO Market Revival
Bangkok Retail and Property Investment Grows as Urban Redevelopment Projects Expand
Thai Universities Expand International Research Partnerships in Artificial Intelligence and Engineering
Thailand Reaffirms Commitment to ASEAN Trade Integration and Lower Regional Barriers
Foreign Investors Increase Holdings in Thai Renewable Energy Stocks on Sustainability Outlook
Thailand Launches Digital Health Platform to Strengthen Medical Tourism Industry
Luxury Hotel Investment Rises in Phuket as Global Hospitality Brands Expand Presence
Thailand Accelerates High-Speed Rail Expansion to Link Bangkok With Northern and Northeastern Regions
Global Technology Firms Accelerate Multi-Billion Baht Data Centre Projects in Eastern Thailand
Thailand Forecasts Strong Summer Tourism Growth as Airline Capacity Expands Across Bangkok and Phuket
Thailand Attracts Over 300 Billion Baht in High-Tech and Electric Vehicle Investment Applications
Tourism and Exports Continue to Support Thailand's Economy Despite External Headwinds
Thai Tourism Industry Calls for High-Value Growth Strategy Backed by Measurable Targets
Thailand Establishes Tourism Task Force to Drive Economic Stimulus in Second Half of 2026
Eastern Economic Corridor Drives Foreign Investment Momentum in Thailand’s Industrial Strategy
Thailand Tourism Board Targets Middle East, Europe and North America in New Marketing Push
Thailand Expands Data Center and Cloud Infrastructure to Support Digital Economy Growth
Thailand Strengthens Position as Regional Automotive and Electric Vehicle Manufacturing Hub
Thailand Attracts Surge in Semiconductor and Electronics Manufacturing Investment
ASEAN Digital Trade Integration Advances to Support Regional SME Growth
Thailand Accelerates Smart City and Innovation Park Development in Eastern Economic Corridor
Thailand Sees Rising Medical Tourism Demand Across Private Hospital Networks
International Retail Groups Expand Digital Commerce and Logistics Investments in Thailand
Luxury Hospitality Investment Expands in Bangkok and Phuket Amid Rising Premium Travel Demand
Tourism Authority of Thailand Launches Global Campaign Targeting High-Spending International Travelers
Thailand and ASEAN Move to Harmonize Digital Trade Rules to Boost Cross-Border E-Commerce
Global Tech Firms Accelerate AI Data Center and Cloud Investments Across Greater Bangkok and Chonburi
Thailand Approves New International Flight Capacity to Support Tourism Recovery and Business Travel Growth
Thailand Investment Board Rolls Out Major Tax Incentives to Attract Semiconductor and Electronics Manufacturers
Thailand and China Expand Economic Cooperation in Eastern Economic Corridor With Focus on Rail, Industry and Logistics
Thailand–Vietnam Business Forum Highlights Intensifying Supply Chain Competition and Shift Toward Regional Partnerships
Thailand Expands High-Value Tourism Push With New Direct Flights and Visa Review for Key Markets
Thailand’s NESDC Proposes Civil Servant Welfare Overhaul as Rising Fixed Costs Strain Public Finances
Thai Business Groups Warn Strong Baht Is Undermining Export Competitiveness
Bangchak Corporation Completes Acquisition of Chevron Hong Kong and Expands North Asia Trading Footprint
Thailand Records 2.35 Million Tourist Arrivals and 10.6 Percent Export Growth as Economy Leans on Travel and Trade
Thailand Extends Domestic Aviation Fee Discounts to Support Airlines and Operational Efficiency
Thailand Develops Luxury Rail Tourism Network to Target High-Spending International Travelers
Thailand Expands Cross-Border QR Payment System to Support Tourism and Regional Trade
Thailand and Meta Launch Nationwide Artificial Intelligence Training Program for Small Businesses and Farmers
Bangkok’s True Digital Park and Japan’s Fukuoka Prefecture Launch Cross-Border Startup Innovation Corridor
Thailand Proposes ASEAN Semiconductor Framework to Strengthen Regional Supply Chains
Thailand Projects 33 Million Tourist Arrivals in 2026 as Strategy Shifts Toward Premium Travel
Thailand Attracts Over One Trillion Baht in Early 2026 Investment Applications Driven by AI and Data Center Boom
Thailand Strengthens Position as Emerging Global Supply Chain Hub While Expanding Investment in AI and Advanced Manufacturing
Webull Agrees 2.86 Billion Baht Acquisition of Pi Securities in Major Thailand Fintech Expansion
Chadchart Sittipunt Secures Landslide Victory in Bangkok Gubernatorial Election With 1.53 Million Votes
KKP Research Warns Thailand's Export Model Faces Long-Term Competitive Challenges
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