Jareeporn Jarukornsakul, Chairperson and CEO of WHA Corporation Group, shared insights on how the company plans to navigate the challenges posed by the Trump 2.0 policy during a panel at the 'Go Thailand 2025: Women Run the World' event on February 3, 2025. Emphasizing the importance of self-confidence and seizing opportunities, Jareeporn outlined WHA’s approach through the '3 Cs' strategy: Create People, Create Competitiveness, and Create Opportunities.

'Creating People' focuses on fostering creativity and developing talent within the organization and the broader workforce.

'Creating Competitiveness' highlights the need to build technological capabilities and adapt to rapid changes in the global landscape.

Finally, 'Creating Opportunities' stresses the importance of collaboration between the public and private sectors to attract foreign investments and build strategic partnerships.

Despite concerns over the impact of Trump’s 2.0 policy on businesses, Jareeporn believes that Thailand’s extensive infrastructure and government efforts to attract investment position the country to turn these challenges into opportunities for growth, particularly in the logistics and technology sectors.

WHA, founded 22 years ago, remains confident in its ability to leverage these opportunities for both business success and national development.