The first quarter of 2025 saw the launch of over 45 new condominium and holiday home projects in Phuket, representing a total investment value of 49.16 billion baht.

Despite a slight decrease in newly available units, falling to between 8,000 and 10,000 units from the peak of 20,000 units over the past two years, Phuket's property market remains highly dynamic.

Nai Thon Beach is an area of particular interest, with strong growth potential and relatively low competition.

Currently, only two condominium projects, totalling 820 units, are on the market, accounting for a mere 2.18% of the total condominium supply.

The villa segment consists of just six projects with 113 units, representing only 2.75% of the holiday home market.

Foreign investors, particularly from Russia, Europe, Scandinavia, China, and India, are driving demand in Nai Thon Beach, seeking both second homes and long-term leasehold investments of up to 30 years.

High-end Thai investors are also purchasing properties in this tranquil, beachfront location, favouring private, peaceful developments with strong management systems and rental potential.

The area's prime location, just 10–15 minutes from Phuket International Airport, and surrounded by premium amenities, including golf courses, five-star hotels, and high-end restaurants, is another key appeal.

Land prices continue to rise, with mountain plots ranging from 15–30 million baht per rai, while beachfront land has surged to 25–50 million baht per rai.

Previous luxury villa projects, priced at around 100 million baht per unit, have sold out quickly, illustrating the sustained interest from high-net-worth buyers.

Phuket's tourism sector is recovering rapidly, especially among long-stay visitors and foreign retirees, with Nai Thon Beach holding a promising advantage for the future.