TAT Boosts European Market Following Marriage Equality Law
The Tourism Authority of Thailand has seen a surge in interest from Europe following the passing of a same-sex marriage bill. This development boosts Thailand's image as a friendly destination, especially for LGBTQ+ couples seeking unique experiences. The new law enhances Thailand's appeal and supports its 'Tourism for All' initiative.
The Tourism Authority of Thailand (TAT) has seen a surge in interest from the European market following the passing of a draft bill on same-sex marriage.
This positive development is expected to benefit Thailand's tourism sector in the long term.
Siripakorn Cheawsamoot, TAT's Deputy Governor for Europe, Africa, the Middle East, and the Americas, noted that the new law has enhanced Thailand's image as a friendly destination, especially for LGBTQ+ couples who typically seek unique and high-quality experiences.
TAT has been promoting diversity for over a decade and plans to intensify these efforts with more projects and activities for LGBTQ+ tourists.
Although immediate financial impacts are yet to be determined, the long-term benefits to Thailand's image as a 'Tourism for All' destination are clear.
This inclusivity extends to all genders, ages, and physical conditions, ensuring safe and convenient access to tourist attractions and services.
Dr. Surapong Suebwonglee, Vice Chairman of the National Soft Power Development Committee, highlighted that the new law positions Thailand as a global gender-friendly destination, boosting sectors like film, books, and wellness linked to travel.
The government is also considering proposing Thailand as the host for World Pride 2030 and suggests organizing music and film festivals to promote gender equality across the country.