Thai Airways Collaborates with Local Businesses to Boost Global Market Share
Thai Airways International is collaborating with local businesses to enhance the passenger experience and boost its global market share to 27% by 2029. Collaborations include offers like authentic Thai street food onboard, desserts from top Thai cafés, and luxury amenities for premium passengers. In 2023, THAI saw significant revenue growth, increasing its passenger count to 13.8 million from 9 million in 2022, and aims to resume trading on the Stock Exchange of Thailand by June 2025.
Thai Airways International (THAI) is partnering with local businesses to expand its global market share to 27% by 2029.
The airline, led by CEO Chai Eamsiri, is focusing on product and service development, leveraging Thai soft power through collaborations with Thai companies.
As part of the strategy, THAI has teamed up with Dusit Thani to serve authentic Thai street food onboard, like Pad Krapao and Massaman curry.
Additionally, passengers can enjoy desserts from After You café, and amenity kits by Thai silk brand Jim Thompson.
Business and first-class travelers receive La Mer cosmetics, Italian caviar, and wines.
This initiative aims to enhance passenger experience, promote Thai identity globally, and sustain airline growth.
In 2023, THAI's revenue increased significantly with a passenger count of 13.8 million, up from 9 million in 2022.
The airline plans to conclude its capital restructuring and resume trading on the Stock Exchange of Thailand by June 2025.
The airline, led by CEO Chai Eamsiri, is focusing on product and service development, leveraging Thai soft power through collaborations with Thai companies.
As part of the strategy, THAI has teamed up with Dusit Thani to serve authentic Thai street food onboard, like Pad Krapao and Massaman curry.
Additionally, passengers can enjoy desserts from After You café, and amenity kits by Thai silk brand Jim Thompson.
Business and first-class travelers receive La Mer cosmetics, Italian caviar, and wines.
This initiative aims to enhance passenger experience, promote Thai identity globally, and sustain airline growth.
In 2023, THAI's revenue increased significantly with a passenger count of 13.8 million, up from 9 million in 2022.
The airline plans to conclude its capital restructuring and resume trading on the Stock Exchange of Thailand by June 2025.
