Thai Hotel Industry Predicted to Thrive by 2025, Says SCB EIC
Siam Commercial Bank’s Economic Intelligence Center anticipates a vibrant future for Thailand’s hospitality sector, buoyed by surges in tourism.
In a promising projection, Siam Commercial Bank's Economic Intelligence Center (SCB EIC) has reported a bright future for Thailand's hotel industry by 2025, fueled by robust growth in both domestic and international tourism.
The analysis, led by Dr. Kamolmal Chaenglom, a senior analyst at SCB EIC, underscores significant potential for the sector, which is anticipated to see considerable increases in both occupancy rates and average room prices.
According to the study, the country is set to witness an encouraging upturn in its hospitality domain, building on the momentum from the recovery of international tourism alongside a surge in domestic travel.
In 2024, the national average occupancy rate is expected to rise to approximately 72%, with average room rates projected to elevate by 8% compared to 2019 figures.
This optimistic outlook is supported by the anticipation of approximately 36.2 million foreign tourists and a significant 270.2 million domestic travelers.
As the industry moves into 2025, this upward trajectory is expected to persist.
Forecasts suggest that the national occupancy rate will climb further to around 74%, complemented by a 5% growth in room rates from the previous year.
The continued influx of tourists is crucial to these projections, positioning Thailand's hospitality sector on an expansionary path.
However, the path to sustained growth is not without its challenges.
The industry faces heightened competition, particularly from emerging new room supplies in prime tourist hubs such as Phuket, Surat Thani, and Phang Nga in the southern region, as well as in secondary cities like Nan, Chiang Rai, and Chanthaburi, which are increasingly gaining favor among domestic travelers.
These developments indicate a dynamic market landscape beckoning local and international hotel operators to strategize actively to harness the potential.
The steady growth in tourist numbers presents both opportunities and challenges, making adaptation and innovation crucial in navigating the competitive hospitality market of the future.
The analysis, led by Dr. Kamolmal Chaenglom, a senior analyst at SCB EIC, underscores significant potential for the sector, which is anticipated to see considerable increases in both occupancy rates and average room prices.
According to the study, the country is set to witness an encouraging upturn in its hospitality domain, building on the momentum from the recovery of international tourism alongside a surge in domestic travel.
In 2024, the national average occupancy rate is expected to rise to approximately 72%, with average room rates projected to elevate by 8% compared to 2019 figures.
This optimistic outlook is supported by the anticipation of approximately 36.2 million foreign tourists and a significant 270.2 million domestic travelers.
As the industry moves into 2025, this upward trajectory is expected to persist.
Forecasts suggest that the national occupancy rate will climb further to around 74%, complemented by a 5% growth in room rates from the previous year.
The continued influx of tourists is crucial to these projections, positioning Thailand's hospitality sector on an expansionary path.
However, the path to sustained growth is not without its challenges.
The industry faces heightened competition, particularly from emerging new room supplies in prime tourist hubs such as Phuket, Surat Thani, and Phang Nga in the southern region, as well as in secondary cities like Nan, Chiang Rai, and Chanthaburi, which are increasingly gaining favor among domestic travelers.
These developments indicate a dynamic market landscape beckoning local and international hotel operators to strategize actively to harness the potential.
The steady growth in tourist numbers presents both opportunities and challenges, making adaptation and innovation crucial in navigating the competitive hospitality market of the future.
