Thailand is preparing to welcome visitors from around the world to celebrate Songkran 2026, the country’s traditional New Year festival, with a nationwide programme that combines ancient customs, spiritual observances and exuberant water festivities.

Scheduled for mid-April, Songkran marks the traditional Thai New Year and is rooted in centuries-old Buddhist and cultural practices.

While internationally known for lively water celebrations, the festival also features merit-making ceremonies, temple visits, and rituals in which families pour scented water over the hands of elders to seek blessings for the year ahead.

Authorities and tourism leaders have unveiled plans to expand official festivities in major destinations including Bangkok, Chiang Mai, Phuket and Pattaya.

Organisers say this year’s programme will highlight both large-scale public celebrations and curated cultural events designed to showcase Thailand’s regional diversity.

Parades featuring traditional costumes, performances of classical dance and music, and exhibitions of local crafts are expected to complement the iconic street-side water activities.

In Bangkok, sections of key commercial districts will host organised water zones, while historic areas are preparing for cultural showcases that emphasize the festival’s heritage value.

Chiang Mai, widely regarded as one of the most vibrant Songkran destinations, is set to combine temple rituals with expansive water celebrations around the old city moat.

Tourism officials say Songkran 2026 will serve as a focal point for promoting Thailand’s cultural diplomacy and creative economy.

Enhanced transport coordination, safety measures and international marketing campaigns are being deployed to ensure a seamless experience for both domestic travellers and overseas guests.

The government has underscored that Songkran is not merely a festive spectacle but a deeply meaningful cultural tradition symbolising renewal, gratitude and community.

By integrating modern celebration zones with heritage preservation efforts, Thailand aims to present Songkran 2026 as a comprehensive cultural experience.

With global travel rebounding and regional connectivity strengthening, industry projections anticipate strong visitor arrivals during the April holiday period.

Businesses in hospitality, retail and entertainment sectors are preparing for heightened activity as the country gears up for one of its most anticipated annual celebrations.

As Thailand readies for Songkran 2026, organisers say the festival will offer visitors an opportunity to immerse themselves in both the joyful energy of water festivities and the enduring spiritual traditions that define the Thai New Year.