Thai Times

Covering the Thai Renaissance
Saturday, Jul 19, 2025

Thailand's Prime Minister Balances Family, Diplomacy, and Innovation Amidst Tourism and Economic Initiatives

Thailand prepares for renewed border talks with Cambodia and boosts domestic tourism with new initiatives amid digital transformation efforts.
Prime Minister Paetongtarn Shinawatra, known for her dedication to family, showcased her personalized iPhone adorned with photos of her children during a press interaction after the Cabinet meeting. This familial glimpse comes as she gears up for diplomatic endeavors, notably as Thailand plans to resume border talks with Cambodia.

In a bid to resolve ongoing territorial disputes, a Joint Technical Committee is expected to be formed within weeks to further amicable discussions, drawing on a longstanding understanding based on the 2001 MOU44 framework. Meanwhile, tourism within Thailand sees a surge, with domestic travel climbing by 9%.

Despite this increase in travelers, the revenue generated has struggled to meet the ambitious targets set by the Tourism Authority of Thailand (TAT). In response, TAT has launched the '5 Must Dos in Thailand' campaign to further elevate domestic tourism experiences across 72 special routes.

This initiative is complemented by a push to amplify unique Thai attractions, accessible through free e-books, which explore the distinctive charm of the nation's various regions. Adding to the cultural cachet, King Power introduces an innovative shopping experience in Bangkok with the opening of their new City Boutique.

Situated at One Bangkok, this boutique, designed with a unique 'Sophisticated Village' concept, seeks to bolster the city's reputation as a global shopping destination. As Thailand looks to the future, a focus on digital innovation emerges with the collaborative TIDC project.

The Ministry of Digital Economy and Society (MDES) and National Telecom Public Company Limited (NT) are spearheading this effort, digitally transforming Thailand with the Thailand International Digital Business & Finance Centre (TIDC) project, aiming to establish the country as a leading hub for digital enterprises worldwide.
Newsletter

Related Articles

Trump Announces Coca-Cola to Shift to Cane Sugar in U.S. Production
0:00
0:00
Open
Trump Announces Coca-Cola to Shift to Cane Sugar in U.S. Production
0:00
0:00
Close
Trump Announces Coca-Cola to Shift to Cane Sugar in U.S. Production
Thai Finance Ministry Seeks to Contain Revenue Shortfall Amid Slower GDP Growth
Eastern Economic Corridor Land Prices Surge Amid Strong Foreign Investment
Thailand Proposes National Crypto Sandbox to Facilitate Tourist Spending
Donald Trump Jr. Remains Supportive of Elon Musk Post-Feud
Thailand's E-Commerce Sector Surges to 1.1 Trillion Baht Amid TikTok Shopping Expansion
"Can You Hit Moscow?" Trump Asked Zelensky To Make Putin "Feel The Pain"
Irish Tech Worker Detained 100 days by US Authorities for Overstaying Visa
Senate Demands Minister Explain 'Half‑Half Thai Travel' Tech Breakdown
Thai Government Refutes US Demand for Phang‑Nga Naval Base in Tariff Negotiations
Vietnamese Goods Fill Cambodian Shelves Amid Thai Trade Ban
Woman Arrested in Growing Thai Monk Sex and Money Scandal
Church of England Removes 1991 Sexuality Guidelines from Clergy Selection
Thailand's Board of Investment Unveils New Measures to Mitigate Impact of US Tariffs
Thailand and Peru Celebrate 60 Years of Diplomatic Relations Through Art
Thailand Considers Criminal Penalties for Women in Monk Sexual Scandals
Legal Action Initiated Against Cambodian Senate President for Alleged Sedition
Government Intensifies Crackdown on Sweets Containing Illegal THC Levels
Superman Franchise Achieves Success with Latest Release
Thailand’s Sukiyaki Sector Enters Intensifying Price Competition
Thailand Strengthens Oversight of Major E‑commerce Platforms
Thailand's Destination Thailand Visa Generates Strong Demand for Remote Workers
Google Secures Windsurf AI Coding Team in $2.4 Billion Licence Deal
China and U.S. Diplomatic Engagement at ASEAN Foreign Ministers' Meeting
Jamie Dimon Warns Europe Is Losing Global Competitiveness and Flags Market Complacency
Nvidia CEO Claims Chinese Military Reluctance to Use US AI Technology
Hong Kong Advances Digital Asset Strategy to Address Economic Challenges
Thailand’s Digital Nomad Visa Registers Over 35,000 Applicants in First Year
Thailand Launches Fast‑Track Immigration Lanes for Chinese Students and Families
Olympic Gymnast Sunisa Lee Embraces Thai Getaway and Shares Fitness Routine
Thailand Launches Workation Paradise Throughout Thailand Season 3
Thai Communities Showcase ESG Initiatives Through 'Village to the World'
Thailand and Bhutan Enhance Sustainable Tourism Cooperation
Thailand Eases Alcohol Restrictions in Key Venues While Retaining Nationwide Hours
Rubio Assures ASEAN of Preferential Tariff Treatment Amid US Trade Strategy
Australia Rules Out Pre‑commitment of Troops, Reinforces Defence Posture Amid US‑China Tensions
US and China Restart High-Level Dialogue During ASEAN Summit in Kuala Lumpur
Philippines Proposes Tax on Online Gambling Amid Growing Support
Martha Wells Says Humanity Still Far from True Artificial Intelligence
Nvidia Becomes World’s First Four‑Trillion‑Dollar Company Amid AI Boom
Taiwan’s Distant‑Water Fishing Industry Under Scrutiny for Migrant Worker Abuse
EU Delays Retaliatory Tariffs Amid New U.S. Threats on Imports
Renault Shares Drop as CEO Luca de Meo Announces Departure Amid Reports of Move to Kering
Thailand's Senate Intensifies Efforts Against Online Scams with New Committee Proposal
All 125 Members of Cambodia’s National Assembly Approve Amendment to Allow Citizenship Revocation for Acts of Treason
Thailand Launches AI-Driven TISI Watch to Monitor Online Goods
Ambassador of Thailand visits Iowa, talks expanding agricultural trade with state
A 92-year-old woman, who felt she doesn't belong in a nursing home, escaped the death-camp by climbing a gate nearly 8 ft tall
Muay Thai Secures Place in 2027 Military World Games
Trump Administration Targets Chinese Influence in Agriculture
×