Thai Times

Covering the Thai Renaissance
Wednesday, Apr 01, 2026

The Growing Popularity of Thai LGBTQ+ Content

Thai LGBTQ+ content, particularly Boys' Love and Girls' Love shows, is gaining worldwide popularity. This growth follows increased political support for LGBTQ+ rights and eased media censorship in Thailand. Publishers like Lily House and networks like GMMTV are expanding their GL content to meet growing international demand.
A recent fan meeting in Manila highlighted the increasing global interest in Thai GL series, featuring actresses 'Milk' and 'Love'.

Since 2014, the popularity of Thai LGBTQ+ content, particularly Boys' Love (BL) and now Girls' Love (GL) shows, has been growing rapidly.

This trend is attributed to increased political support for LGBTQ+ rights in Thailand.

Initially, LGBTQ+ content faced heavy censorship, but media regulations have since eased, leading to greater representation in media.

Despite this progress, the focus has been on gay male content, highlighting a lingering patriarchal influence.

However, GL content is now on the rise to meet the demand of a diversifying audience.

According to the Publishers and Booksellers Association of Thailand, BL and GL novels and series are witnessing strong demand both domestically and internationally, with potential markets including Vietnam, the Philippines, South America, and Italy.

GMMTV, a major content producer, has seen a rise in GL series, such as '23.5 When the Earth is Spinning Around,' which has driven fan enthusiasm.

They have also expanded GL productions with series like 'Pluto.' The call for government support to promote Thai LGBTQ+ content internationally is growing as well, particularly following the recent passing of the same-sex marriage bill.

Producers are encouraged to include diverse LGBTQ+ narratives, reflecting society's broader spectrum.
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