Responding to inquiries about the surge of these low-cost imports, which are wholesaled starting at approximately 30 baht and retailed between 65 baht for shorts to 75 baht for longer versions, he urged Thai entrepreneurs to be proactive in safeguarding their interests.

Thavisin emphasized that rapid response to market opportunities is crucial, citing visa exemptions for certain tourists as a strategic move to boost tourism.

He advised that Thai businesses should focus on marketing strategies and seek patent protection to outmaneuver such competitive practices.

While acknowledging the minor nature of the elephant pants matter, he insisted it underscores the broader imperative for businesses to act decisively and prioritize national interests.

Online reports have revealed that these Chinese elephant pants are extremely popular in Thailand, and Thai manufacturers cannot compete on production cost.

The suggested solution is to enhance the quality and affordability of Thai products, making them suitable for international tourists to use even after returning home.

The goal is to position Thai-made elephant pants not simply as bulk items but as high-quality, versatile garments suitable for wear in various settings.