Thailand's international school sector is undergoing significant expansion, fueled by investments from the nation’s affluent families.

Valued at over 80 billion baht, this sector has attracted the attention of wealthy parents who are increasingly seeking high-quality education for their children.

Schools such as Shrewsbury, Concordian, and King's College Bangkok stand out for their premium educational experiences, with tuition fees reaching as high as one million baht annually.

This trend reflects a growing preference among affluent families for exclusive educational environments.

Classic American camping gear brand Stanley has successfully repositioned itself within the urban fashion market in Thailand.

Known for its robust camping mugs, Stanley has gained considerable traction among young city-dwellers.

The brand’s rebranding strategy incorporates vibrant color options and collaborations with social media influencers, culminating in the Quencher series, which is now considered a fashionable accessory.

This shift has allowed Stanley to tap into a demographic that values both functionality and style in their consumer choices.

Duolingo has announced a significant expansion of its language learning platform, introducing 148 new courses developed using generative artificial intelligence.

This increase effectively doubles Duolingo's existing course offerings within a year, facilitating access for users across 28 different interface languages to popular languages such as Spanish, French, and Japanese.

This initiative highlights Duolingo's approach to utilizing technology to enhance and diversify language education resources.

In regulatory developments, Thailand's authorities are intensifying efforts to investigate potential nominee land ownership among 462 legal entities suspected of sidestepping land ownership laws.

This initiative is spearheaded by the Department of Business Development in collaboration with the Ministry of Interior, focusing particularly on Chanthaburi province.

Preliminary findings suggest that some foreign nationals might be using Thai proxies to navigate restrictions on land ownership, prompting a thorough compliance review.

To bolster its tourism sector, Thailand has launched the 'Sawasdee Ni Hao' campaign aimed at attracting Chinese travelers.

This initiative, a collaborative effort between the Tourism Authority of Thailand and private sector partners, seeks to promote a favorable image of Thailand while highlighting five newly curated travel routes.

Influencer marketing is integral to this campaign, aimed at showcasing the country's diverse attractions specifically to the Chinese market.

In the investment landscape, Thai investors are evaluating the switch from Long-Term Equity Funds (LTFs) to Thai ESGX funds, especially in light of the LTFs' expiration.

The government is offering tax incentives, including deductions of up to 500,000 baht for investors who fully transition their LTF holdings to ESGX funds, provided they maintain them for at least five years.

This policy is part of wider efforts to encourage sustainable and responsible investment practices in Thailand.