Online Retailers Increase Sales Fees
Local merchants in Thailand should prepare for higher costs as major e-commerce platforms like Lazada, Shopee, and TikTok plan to increase sales transaction fees. Lazada raised its fees by two to three percent on July 1, 2023, with the new fee ranging from five to eight percent based on product category. Shopee increased its fees twice this year, with the latest hike in July bringing fees up to ten percent for electronics. TikTok Shop also implemented a tiered fee increase, raising the fee range from four to five point three five percent in April, with a further increase planned for September 2024. Business experts emphasize the focus on profitability in the current market landscape. Both Lazada and Shopee have made multiple fee adjustments since 2022 to drive revenue growth and profitability. Merchants are advised to closely monitor these changes and adjust their strategies accordingly.
Local merchants in Thailand should prepare for higher costs as major e-commerce platforms like Lazada, Shopee, and TikTok plan to increase sales transaction fees.
Lazada raised its fees by 2-3% on July 1, 2023, with the new fee ranging from 5% to 8% based on product category.
Shopee increased its fees twice this year, with the latest hike in July bringing fees up to 10% for electronics.
TikTok Shop also implemented a tiered fee increase, raising the fee range from 4-5.35% in April, with a further increase planned for September 2024.
Business experts, including Alessandro Piscini, co-founder of CREA Asia, and local e-commerce pioneer Pawoot Pongvitayapanu, emphasize the focus on profitability in the current market landscape.
Both Lazada and Shopee have made multiple fee adjustments since 2022 to drive revenue growth and profitability.
Merchants are advised to closely monitor these changes and adjust their strategies accordingly.
Lazada raised its fees by 2-3% on July 1, 2023, with the new fee ranging from 5% to 8% based on product category.
Shopee increased its fees twice this year, with the latest hike in July bringing fees up to 10% for electronics.
TikTok Shop also implemented a tiered fee increase, raising the fee range from 4-5.35% in April, with a further increase planned for September 2024.
Business experts, including Alessandro Piscini, co-founder of CREA Asia, and local e-commerce pioneer Pawoot Pongvitayapanu, emphasize the focus on profitability in the current market landscape.
Both Lazada and Shopee have made multiple fee adjustments since 2022 to drive revenue growth and profitability.
Merchants are advised to closely monitor these changes and adjust their strategies accordingly.
