Siam Paragon, a prominent shopping center in Bangkok, has completed a significant transformation project, establishing itself as a luxurious global destination known for art and cultural engagement.

Over 100,000 square meters were revamped from the ground floor to the fourth floor to create an environment that goes beyond conventional retail.

Renowned for hosting nearly 100 million visitors annually, Siam Paragon has introduced a new concept called the 'Arena of Arts'.

This initiative makes contemporary art accessible to a diverse audience by integrating art exhibitions that feature both Thai and international artists throughout its premises.

This transformation aligns well with the vision of ONESIAM, a collaborative establishment that includes Siam Paragon, Siam Center, and Siam Discovery.

These institutions combine creativity with lifestyle to offer engaging experiences.

Among the highlighted art pieces at Siam Paragon is 'Aurora', an installation inspired by the Northern Lights by Pascal Dombis, and 'Interactive Digital Art' by Miguel Chevalier, a pioneer in digital art.

The initiative supports a rotating roster of exhibitions, thus continuously providing new cultural experiences for its visitors.

Salawit Suviporn, Executive Vice President of Siam Piwat, emphasized their commitment to creating spaces that foster emotional connections through art and architecture.

The 'Arena of Arts' initiative celebrates Siam Paragon's ongoing dedication to elevating Thai and international art.

Siam Paragon remains a key player in nurturing creativity, reinforcing its reputation as an influential cultural and luxury hub.