Thai Times

Covering the Thai Renaissance
Sunday, May 11, 2025

Adecco's 2024 Thailand Salary Guide advocates for remote work and a strong company culture, detailing salary data for over 900 positions from a survey of 2,450+ individuals

The guide calls for organizational changes to boost flexibility and retain employees by endorsing remote/hybrid work and cultivating a solid company culture.
Released on February 7, Adecco Thailand, a leading HR firm, highlights current labor trends, with a dynamic job market rebound led by the hospitality sector, a surge in gig work, and a shift to contract-based hiring enhancing business adaptability.

Salaries for new hires remain consistent, though peak salaries have risen slightly, with software engineers in tech commanding the highest wages. Companies are offering substantial salaries for candidates with both technical and soft skills, with top executives seeing salaries of up to 600,000 Baht in growth sectors like healthcare, manufacturing, and technology.

Survey findings reveal:

- Increased job security confidence, particularly in IT, real estate, and consulting.

- 36% actively job-hunting, while 54% open to new prospects.

- 60% pursuing job changes expect over a 20% pay increase.

- Employees in larger companies rate their training programs higher, indicating a focus on workforce development.

- CSR and ESG are considered crucial company responsibilities by 64%.

- Digital and leadership skills are the most sought after for career advancement.

- A positive view of Generative AI's role in work, with concerns about job displacement being minimal.

Adecco stresses the labor market trends of 2024 warrant strategy shifts to retain staff, emphasizing the importance of remote work and strong company culture. With the rise of flexible work and digital connectivity, companies must adapt to technology, promote well-being, and foster employee development.

Competitive salaries remain a top consideration for 94% of job seekers. Monitoring Salary Guide data and labor market trends is key to informed career choices.

In the Asia Pacific, companies face challenges like economic instability affecting recruitment strategies, executive talent shortages, and rapid skill changes due to new technologies.

Remote work is preferred, influencing recruitment methods. Digital disruptions call for corporate restructuring to enhance flexibility, with rising outsourcing and employment through partnerships.

The 2024 forecast anticipates increased competition for talent in digitalization, AI, and alternative energy sectors, with businesses adjusting structures for ongoing digital shifts.
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