Tetra Pak Opens State-of-the-Art Innovation Centre in Bangkok to Boost Thailand's Food Industry
New facility aims to transform food and beverage innovation in Thailand, supporting the country's ambition to become a global food hub
A world-leading food processing and packaging solutions company has officially opened its Customer Innovation Centre (CIC) in Bangkok.
The new centre is designed to help businesses in the food and beverage industry transform ideas into innovative products that meet evolving consumer needs.
Located at the company's office in the Bhiraj Tower at EmQuartier, the CIC Bangkok serves as a dynamic space for collaboration, enabling businesses to enhance product development efficiency and reduce time-to-market.
The grand opening event welcomed esteemed guests, including senior representatives from the Swedish Embassy in Bangkok and the Thai-Swedish Chamber of Commerce.
The decision to establish the new CIC in Thailand highlights the country's reputation as a leading global food exporter and its accessibility to regional and global markets.
It enables Thai businesses to innovate faster, optimise production processes, and quickly respond to consumer trends.
According to a report, today's consumers are savvy, wellness-driven, and increasingly seeking authentic connections, amplified experiences, and ultra-convenient, sustainable options.
The demand for enhanced product experiences is rising, with 85% of Thai consumers looking for new and exciting experiences.
The CIC offers a full suite of services that support businesses from ideation to product launch through a comprehensive five-step model: Insight Discovery, Category Immersion, Innovation Showcase, Co-creation Space, and Prototyping.
The company plans to open a Product Development Centre in Rayong, Thailand, by March 2026, where businesses can test new products and identify the right processing equipment for large-scale production.
The CIC Bangkok joins the company's global network of innovation centres, alongside those in the US, Sweden, Italy, Dubai, and Brazil.
The new centre is designed to help businesses in the food and beverage industry transform ideas into innovative products that meet evolving consumer needs.
Located at the company's office in the Bhiraj Tower at EmQuartier, the CIC Bangkok serves as a dynamic space for collaboration, enabling businesses to enhance product development efficiency and reduce time-to-market.
The grand opening event welcomed esteemed guests, including senior representatives from the Swedish Embassy in Bangkok and the Thai-Swedish Chamber of Commerce.
The decision to establish the new CIC in Thailand highlights the country's reputation as a leading global food exporter and its accessibility to regional and global markets.
It enables Thai businesses to innovate faster, optimise production processes, and quickly respond to consumer trends.
According to a report, today's consumers are savvy, wellness-driven, and increasingly seeking authentic connections, amplified experiences, and ultra-convenient, sustainable options.
The demand for enhanced product experiences is rising, with 85% of Thai consumers looking for new and exciting experiences.
The CIC offers a full suite of services that support businesses from ideation to product launch through a comprehensive five-step model: Insight Discovery, Category Immersion, Innovation Showcase, Co-creation Space, and Prototyping.
The company plans to open a Product Development Centre in Rayong, Thailand, by March 2026, where businesses can test new products and identify the right processing equipment for large-scale production.
The CIC Bangkok joins the company's global network of innovation centres, alongside those in the US, Sweden, Italy, Dubai, and Brazil.
