On May 26, 2025, the TCC Group, one of Thailand's largest business empires, announced a significant move in its generational leadership transition. Charoen Sirivadhanabhakdi, the founder of the multitrillion-baht conglomerate, has begun the formal process of transferring the reins of the vast business empire to his five children.

This transition includes a share transfer to his offspring through Sattha Sub 9 Co., Ltd., encompassing three vital companies previously overseen by his daughters: Thai Group Holdings PLC (TGH), Asset World Corp PLC (AWC), and Berli Jucker PLC (BJC). Established in 2022 and under the direct supervision of 'Jao Sua Charoen', Sattha Sub 9 Co., Ltd. holds controlling interests in these companies.

The Five Pillars of the TCC Group

The TCC Group operates a diverse portfolio of businesses with a valuation in the trillions of baht. The group has expanded over six decades, primarily focusing on the alcoholic beverage industry. Its development into five principal sectors under the guidance of Charoen and his wife, Khunying Wanna Sirivadhanabhakdi, has positioned them to ensure their children inherit responsibility for continued growth.

• Atinant Bijananda: The eldest child, overseeing insurance and financial services under the Akaneay brand through TGH, which manages both life and non-life insurance.
• Wallapa Traisorat: The second child responsible for hospitality real estate operations, including hotels and retail properties through AWC.
• Thapana Sirivadhanabhakdi: The third child managing the food and beverage segment, focusing on alcoholic beverages via Thai Beverage PLC.
• Thapanee Techajareonvikul: The fourth heir leading industrial and trading sectors under BJC, a century-old consumer goods manufacturer with a strong retail presence through the Big C hypermarket chain.
• Panote Sirivadhanabhakdi: The youngest, leading real estate development, including significant projects like the joint venture "One Bangkok" and various global initiatives.

While the specifics regarding leadership of the fifth pillar—agriculture and agro-industry under "Plantheon"—are less clear, Thapana and Panote have directorships within the entity.

A Decade of Strategic Evolution

The recent share transfer consolidates a succession plan that has been in motion for over a decade. The younger siblings, Thapanee and Panote, have gradually taken on operational roles, gaining visibility within the corporate structure. Thapanee, who has accrued 16 years of experience, initially worked through various branches of the family businesses, including the ThaiBev Group and real estate.

Panote has also benefited from mentorship from his parents as well as support from his siblings, showcasing the family's collaborative spirit during ventures such as the launch of One Bangkok. This phase of leadership transfer not only involves new roles but reflects substantial structural changes within the organization. AWC has, for instance, implemented a significant restructure in preparation for stock market listing, optimizing its land asset portfolio under Wallapa Traisorat's direction.

Financial Context of the Transition

The financial scope of the businesses involved in the share transfer is noteworthy, collectively surpassing 200 billion baht in value with substantial profits reported for 2024:

• Thai Group Holdings PLC (TGH): Revenue exceeding THB 19.9 billion; net profit over THB 384 million.
• Asset World Corp PLC (AWC): Revenue exceeding THB 16 billion; net profit over THB 5.85 billion.
• Berli Jucker PLC (BJC): Revenue exceeding THB 170 billion; net profit over THB 4 billion.

Moreover, companies led by the sons witness even larger financial figures:

• Thai Beverage (THAIBEV): Revenue exceeding THB 340 billion; net profit over THB 35.2 billion.
• Frasers Property (Thailand): Revenue exceeding THB 14.5 billion; net profit over THB 1.438 billion.

The combined assets of the five major companies are valued at over THB 1.24 trillion, highlighting the scale of the TCC Group's commercial influence:

• TGH: Assets over THB 87.371 billion
• AWC: Assets over THB 196.010 billion
• Thai Beverage: Assets over THB 534.488 billion
• BJC: Assets over THB 334.621 billion
• Frasers Property (Thailand): Assets over THB 96.594 billion

This well-structured leadership transition signifies the family's comprehensive approach to business continuity and wealth management within the TCC Group.