The Tourism Authority of Thailand (TAT) has announced the approval of seven key projects aimed at stimulating the economy with a projected impact of 200.50 billion baht. These projects were selected from a total of 22 proposals presented to the Cabinet, totaling 9.02 billion baht. TAT Governor Thapanee Kiatphaibool indicated that the initiatives are focused on boosting the tourism sector during the latter half of the year and are expected to create 226,102 jobs while providing a return on investment (ROI) nearly 50 times the initial outlay.

The seven approved projects include:

1. HALF-HALF THAI TRAVEL PROJECT: This initiative has a budget of 1.76 billion baht, allocated for hotel accommodation subsidies (1.5 billion baht) and digital voucher support (250 million baht). A total of 500,000 accommodation entitlements are available, allowing individuals to receive up to five entitlements for stays in designated accommodations. The project anticipates generating 14.12 billion baht in tourism revenue, with expectations of 69.3 million tourist trips from July to October 2025.

2. THAILAND SUMMER BLAST - CHINA & OVERSEAS MARKET STIMULUS PLAN: Allocated 750 million baht, this project focuses on promoting charter flights from China and other international markets, with funding of 350,000 baht per flight and a target of 1,000 flights. It aims to attract 790,000 international tourists to Thailand, contributing anticipated tourism revenue of 33.51 billion baht.

3. THAI TOURISM MARKETING THROUGH ONLINE TRAVEL AGENT (OTA) PLATFORMS: This 800 million baht project is designed to promote Thai tourism products through discount codes for international tourists, with sales targets of 7.20 billion baht and an expected visit from at least 950,000 international tourists.

4. TRUSTED THAILAND - BUILDING IMAGE AND CONFIDENCE IN THAI TOURISM: With a budget of 300 million baht, this project aims to enhance Thailand's image using brand ambassadors and various promotional activities. It seeks to achieve significant media impressions, with goals of 1 billion offline and 600 million online impressions.

5. PUBLIC RELATIONS PLAN TO STIMULATE THE THAI TOURISM INDUSTRY: This initiative has a budget of 120 million baht and aims to focus on high-spending tourists and increasing awareness of ultra-luxury tourism products. The domestic market will also be targeted through the Half-Half Thai Travel project, aiming for outreach to 100 million people.

6. PUBLIC RELATIONS CAMPAIGN TO STIMULATE TRAVEL AMONG POTENTIAL TOURISTS: This 80 million baht campaign focuses on creating awareness with a target audience of at least 200 million people, while engaging around 5,000 participants in various tourism-related activities.

7. CAMPAIGN TO PROMOTE TRAVEL DISTRIBUTION TO MAJOR AND EMERGING TOURIST CITIES - CHIANG MAI AND LAMPHUN: With a budget of 150 million baht, this initiative seeks to enhance travel frequency from major cities to emerging destinations, promoting local businesses through recreational activities and public events. It expects to generate 216 million baht in tourism revenue with participation from at least 130,000 individuals in planned activities.

These initiatives illustrate the TAT's broader strategy to revitalize the tourism sector and stimulate economic growth in Thailand through targeted marketing and support for both international and domestic visitors.