Thai Times

Covering the Thai Renaissance
Monday, Sep 21, 2026

Paetongtarn Assumes Office as Thailand's Culture Minister, Aiming for Cultural Transformation

Paetongtarn Assumes Office as Thailand's Culture Minister, Aiming for Cultural Transformation

Newly appointed Culture Minister Paetongtarn outlines her vision to strengthen Thailand's cultural sector and enhance soft power.
Paetongtarn Wongthayasathien has officially commenced her role as Thailand's Culture Minister, receiving a warm welcome from ministry executives and key government officials.

Among those present at the event were Transport Minister Suriya Jungrungreangkit, Higher Education Minister Sudawan Wangsuphakijkosol, and Deputy Education Minister Linthiporn Varinwatchararoj.

In her introductory remarks, Paetongtarn expressed her gratitude for the opportunity to serve in this position, highlighting that despite stepping down temporarily from her role as Prime Minister, she is excited to contribute to the Ministry of Culture.

She conveyed her desire to foster collaboration across various sectors and emphasized her vision of positioning the Ministry of Culture as a significant national force, akin to the role it plays in South Korea.

Paetongtarn referred to insights gained during her discussions with the South Korean ambassador, elaborating on her belief that the Ministry of Culture should not only focus on cultural preservation but also act as a catalyst for economic growth.

She underscored the importance of implementing soft power policies that could generate new sources of income for the public.

“I want the Ministry of Culture to be a driving force in creating new opportunities and professions for the Thai people,” Paetongtarn stated, reiterating her commitment to enhancing cultural initiatives that can contribute to national development.

Her appointment is seen as part of a broader strategy to elevate Thailand's cultural prominence on the global stage.
Newsletter

Related Articles

0:00
0:00
Close
Thailand Targets 2.7 Trillion Baht in 2026 Tourism Revenue With 33 Million Foreign Visitors
Thailand Approves AOTGA Joint Venture for Two Suvarnabhumi Ground Service Projects
Thailand Pursues Pharmaceutical Investment Deals With MSD and Sandoz
Michelin Guide Expands Recognition of Thailand’s Luxury Hotel Sector
Thai Airways Rises Nine Places to 20th in Global Airline Ranking
Bangkok MRT Orange Line Targets Trial Operations in Late 2027
Thailand Steps Up AI and Data Centre Strategy as Clean-Power Demand Rises
Thailand Overhauls Factory Output Index to Better Reflect Electronics Manufacturing
Thailand Prepares Domestic Travel Stimulus Targeting More Than 20 Billion Baht in Tourism Activity
Fitch Revises Thailand’s Sovereign Outlook to Stable and Affirms BBB+ Rating
Thailand Unveils Development Framework to Tackle Long-Term Low Growth
Thailand Launches Laem Chabang-Nong Khai Rail Freight Corridor Toward China
Thai Household Debt Hits Record Average Near 800,000 Baht
Thailand Grand Festival Opens in Sydney With Focus on Culture, Trade and Sustainability
Thailand Revises IPO Rules to Bring New Economy Companies to Stock Market
Gastech 2026 Generates More Than $20 Billion in Energy Deals in Bangkok
Thailand Warns of Heavy Rain and Rough Andaman Seas
Narathiwat Bomb and Gun Attack Kills Two Territorial Defence Volunteers and Injures 16
Thailand Cuts Standard Visa-Free Tourist Stay to 30 Days for 60 Countries
Thailand Targets 2.7 Trillion Baht in Tourism Revenue as Arrival Forecast Improves
Thailand Prepares Tourism Stimulus Expected to Generate More Than 20 Billion Baht
Thailand Fast-Tracks 121 Billion Baht of Strategic Investment and Adds IPO Incentives
Thailand and Cambodia Open First UNCLOS Conciliation Talks in Singapore
Bangkok Electric Train Fares to Be Capped at 45 Baht From January 2027
Thailand Weighs 30% Excise Tax on Fully Imported Electric Vehicles
Thailand Moves to Close Bangkok’s Khlong Toei Port and Shift Freight to Laem Chabang
Banpu Expands Battery Storage Investment to Support Thailand’s Growing AI Data Center Sector
Thailand Targets 250,000 Chinese Visitors With Nihao Month 2026 Tourism Campaign
Thailand Accelerates AI and Data Center Push With Risk-Based Regulatory Review
Chon Buri Housing Market Rebounds as Investment Expands Across Thailand’s Eastern Economic Corridor
Thailand Secures More Than 3 Billion Baht in Projected Foreign Film Investment at Toronto Festival
Thailand Launches Two-Tier Tax Incentives to Encourage New Economy Listings
Taiwan’s Ally Logistic Property Plans 10 Billion Baht Smart Warehouse Investment in Thailand
Thailand Capital-Market Strategy Targets Structural Risks From Low Growth, Debt and Ageing
Thailand Stock Exchange Introduces Special Listing Track for BOI and EEC Companies
Thailand Launches ‘BOI to IPO’ Initiative to Bring New Economy Companies to Stock Market
Thailand Urges Hotels to Shift From Visitor Volume to AI-Driven, Higher-Value Growth
Thailand Uses Gastech and IMF-World Bank Meetings to Strengthen Bangkok’s Business Events Push
Thailand Introduces More Flexible Visa Extensions for Long-Stay Visitors
Thai Prime Minister Anutin Launches Global Roadshow to Attract Foreign Investment
Central Group Unveils US$3.5 Billion Regional Expansion Plan
Bangkok Energy Summit Delivers More Than US$40 Billion in Commercial Agreements
WHA Group and Industrial Developers Accelerate Investment in Smart Estates, Green Energy and Logistics
Thailand’s High-Tech Investment Boom Deepens Economic Divide as SME Closures and Household Debt Rise
Thai Vietjet Targets 50-Aircraft Fleet as Government Promotes Regional Air Connectivity
Bangkok Rail Fares to Be Capped at 45 Baht Under Unified System From January 2027
Amazing Thailand Ambassador Campaign Generates More Than 448 Million Impressions
Thailand Ranks Second in Travel and Tour World’s 2026 Medical Tourism List
Hero Motors Builds IPO Story Around Electric Powertrain Manufacturing in Thailand
Airlines Expand Bangkok and Phuket Capacity Ahead of Thailand’s Winter Travel Season
×