Thailand has stepped up efforts to position itself as a leading production hub in Asia, using the Hong Kong FILMART 2026 event to promote the country’s film industry, production incentives and diverse filming locations to international producers.

Officials from Thailand’s Ministry of Tourism and Sports and the Thailand Film Office led a delegation to the major film and television market in Hong Kong, where they presented the country’s expanding capabilities to filmmakers from across Asia and beyond.

The campaign highlighted Thailand’s competitive cash rebate program, experienced production crews and varied landscapes that have made it an attractive destination for international film projects.

The promotion forms part of a broader strategy by the Thai government to strengthen the creative economy and expand the country’s role in global film production.

Authorities have emphasized that film and television projects can generate substantial economic activity through tourism, job creation and international exposure for local culture and locations.

During the FILMART showcase, Thai representatives introduced producers to new filming incentives designed to encourage large-scale productions.

These include rebates on qualified local spending and streamlined permitting processes aimed at making Thailand one of the most accessible production environments in the region.

Thailand’s film industry has already attracted a growing number of international productions in recent years, including major streaming series and feature films that take advantage of the country’s tropical coastlines, historic cities and modern urban settings.

Industry officials say the country’s skilled crews and competitive costs provide additional advantages for producers seeking high-quality production services.

Delegates at FILMART also emphasized the Thai government’s commitment to supporting creative industries as a key pillar of national economic development.

Film, television and digital media have been identified as sectors with strong potential to expand exports and strengthen Thailand’s cultural influence across Asia.

The Hong Kong event serves as one of the largest entertainment industry markets in the region, bringing together distributors, producers and investors from dozens of countries.

By participating in the gathering, Thai officials aim to deepen partnerships with regional studios and encourage new collaborations across the Asian film market.

Authorities say the promotional effort reflects Thailand’s broader ambition to become one of Asia’s premier destinations for international filmmaking, combining world-class locations, professional expertise and supportive government policies.