On June 27, 2025, more than a thousand top-tier marketing professionals convened at the ‘AssetWise Presents Marketing Oops! Summit 2025’, held at the Queen Sirikit National Convention Centre in Bangkok. The summit has become widely recognized as Thailand’s foremost platform for marketing, business, technology, and creative innovation. Organized by MarketingOops!, the country’s leading business and marketing media outlet, the event reaffirmed its status as the key gathering for marketing professionals across diverse sectors.

The summit was held under the ‘Connected Reality’ theme, emphasizing the significance of connectivity, intelligence, and innovation in the modern business landscape. The event featured four main stages, over 40 sessions, more than 90 speakers, six workshops, and over 60 brand booths in the exhibition zone. Topics of discussion included cross-border commerce, MarTech, artificial intelligence, brand success, trends and consumer insights, and transformation strategies for small and medium enterprises (SMEs).

An exceptional lineup of speakers from both international and Thai brands contributed to the summit, many of whom are seldom seen on public stages. Featured companies included Netflix, Pinterest, Grab Singapore, IBM Lab, Mercedes-Benz, Wonderfruit, and Diageo. These thought leaders shared insights into effective strategies and practical marketing executions.

The exhibition zone served as a hub for marketing data solutions, presenting innovations across media, AdTech, MarTech, AI tools, customer relationship management (CRM) platforms, and data analytics. Attendees explored solutions from leading companies including Braze, GrabAds, The Mall Group, and Getty Images, among others.

This year marked a milestone, as AssetWise, a prominent Thai real estate developer, joined as the title sponsor for the first time. Their involvement included support for the venue, event atmosphere design, and interactive brand experiences for attendees. Paneeta Malaivongs, Deputy Chief Executive Officer of AssetWise, expressed pride in their sponsorship role and emphasized the importance of connections among people, brands, and ideas for sustainable growth. AssetWise designed a booth themed ‘We Build Happiness’, inviting attendees to engage with the brand through interactive experiences.

The summit’s four key stages were organized as follows:

• Global Stage – Focused on strategies for international expansion and regional market entry.
• Visionary Stage – Featured insights from top executives and visionary leaders.
• Growth Stage – Presented proven frameworks from brands and agencies.
• SME Power Up Stage – Offered tools and insights for marketing transformation tailored to small businesses.

Nathida Ratthanawut, Founder of MarketingOops.com, remarked on the summit’s mission to create a collaborative space for market-savvy professionals aiming to drive real change. The event has become a platform for building long-term collaboration, innovation, and growth among marketers, brand leaders, and entrepreneurs across Thailand and the region. The next Marketing Oops! Summit is set to return in June 2026.