Diverse Income Levels Among Thai Influencers
Thailand's content-creator industry is growing rapidly with high internet and social media usage. Influencers are effective at marketing products, with categories ranging from nano to macro influencers based on followers and earnings per post. Despite market growth, verbal referrals remain influential.
Thailand's content-creator industry is witnessing rapid growth, with businesses increasingly using influencers to market their products effectively.
The country's high internet penetration rate of 89.5% and over 50 million social-media users contribute significantly to this trend.
Despite this growth, Suvita notes that the market is not yet saturated, as verbal referrals still hold weight.
The influencer market in Thailand is evolving, with some influencers moving to e-commerce or focusing solely on content creation.
Influencers in Thailand can be categorized by their follower count into four groups: Nano-influencers (1,000-10,000 followers) earning three thousand to five thousand baht per post, Micro-influencers (10,000-50,000 followers) earning five thousand to ten thousand baht per post, Mid-tier influencers (50,000-500,000 followers) earning ten thousand to thirty thousand baht per post, and Macro-influencers (500,000-1 million followers) earning thirty thousand to one hundred thousand baht per post.
The country's high internet penetration rate of 89.5% and over 50 million social-media users contribute significantly to this trend.
Despite this growth, Suvita notes that the market is not yet saturated, as verbal referrals still hold weight.
The influencer market in Thailand is evolving, with some influencers moving to e-commerce or focusing solely on content creation.
Influencers in Thailand can be categorized by their follower count into four groups: Nano-influencers (1,000-10,000 followers) earning three thousand to five thousand baht per post, Micro-influencers (10,000-50,000 followers) earning five thousand to ten thousand baht per post, Mid-tier influencers (50,000-500,000 followers) earning ten thousand to thirty thousand baht per post, and Macro-influencers (500,000-1 million followers) earning thirty thousand to one hundred thousand baht per post.
