Growth of Affordable Beauty Products in Thailand Amid Economic Challenges
Trends in the Thai beauty sector highlight a shift towards cost-effective solutions as consumers prioritize holistic skin care.
Cosmed Innovation Co., Ltd. has revealed emerging trends in the beauty industry for 2025, indicating a significant shift towards cosmeceuticals outpacing the traditional whitening segment.
This change is attributed to evolving consumer behaviors that increasingly favor holistic skin care solutions, particularly in response to economic factors.
Consumers are reportedly gravitating towards smaller product sizes, such as sachet creams, which are marketed as both affordable and accessible.
This segment has seen continuous growth, garnering attention not just locally, but also internationally.
As a pioneer in the production of sachet creams for multiple leading brands, Cosmed Innovation reports a positive reception for these products in the market, further establishing them as a distinguished feature of Thai cosmetics.
The demand for cosmeceuticals, particularly those formulated for skin recovery post-laser treatments and other procedures, is on the rise.
With increased consumer awareness about skin care, there is a pronounced interest in maintaining skin balance and hydration, indicating a shift in the priorities of beauty shoppers.
The robust performance of the cosmetics and skin care market is evidenced by a reported growth rate of 30% for Cosmed Innovation in 2024. Wahtee Rattanavisalnon, the company’s Managing Director, highlighted that one key factor driving this growth is the Open House events designed to showcase the company’s capabilities to potential customers looking to enter the beauty business.
These events allow attendees to experience product mockups and different cream textures, facilitating better decision-making for brand development.
Looking ahead to 2025, Cosmed Innovation aims to further increase its revenue by 30%, targeting 2 billion baht.
The company plans to implement proactive marketing strategies, including the establishment of a digital marketing team, to attract younger entrepreneurs and diversify its customer base beyond established brand owners to include a broader age demographic.
Enhanced social media engagement through platforms such as TikTok, Facebook, and Instagram is also planned to bolster outreach.
Additionally, the firm is set to participate in the Cosmoprof CBE ASEAN Bangkok 2025 event from June 25-27, 2025, at the Queen Sirikit National Convention Center.
This participation is intended to showcase not only the company’s market ambitions but also its significant investments in research and innovation, allocating over 10% of its sales toward ongoing research initiatives.
This change is attributed to evolving consumer behaviors that increasingly favor holistic skin care solutions, particularly in response to economic factors.
Consumers are reportedly gravitating towards smaller product sizes, such as sachet creams, which are marketed as both affordable and accessible.
This segment has seen continuous growth, garnering attention not just locally, but also internationally.
As a pioneer in the production of sachet creams for multiple leading brands, Cosmed Innovation reports a positive reception for these products in the market, further establishing them as a distinguished feature of Thai cosmetics.
The demand for cosmeceuticals, particularly those formulated for skin recovery post-laser treatments and other procedures, is on the rise.
With increased consumer awareness about skin care, there is a pronounced interest in maintaining skin balance and hydration, indicating a shift in the priorities of beauty shoppers.
The robust performance of the cosmetics and skin care market is evidenced by a reported growth rate of 30% for Cosmed Innovation in 2024. Wahtee Rattanavisalnon, the company’s Managing Director, highlighted that one key factor driving this growth is the Open House events designed to showcase the company’s capabilities to potential customers looking to enter the beauty business.
These events allow attendees to experience product mockups and different cream textures, facilitating better decision-making for brand development.
Looking ahead to 2025, Cosmed Innovation aims to further increase its revenue by 30%, targeting 2 billion baht.
The company plans to implement proactive marketing strategies, including the establishment of a digital marketing team, to attract younger entrepreneurs and diversify its customer base beyond established brand owners to include a broader age demographic.
Enhanced social media engagement through platforms such as TikTok, Facebook, and Instagram is also planned to bolster outreach.
Additionally, the firm is set to participate in the Cosmoprof CBE ASEAN Bangkok 2025 event from June 25-27, 2025, at the Queen Sirikit National Convention Center.
This participation is intended to showcase not only the company’s market ambitions but also its significant investments in research and innovation, allocating over 10% of its sales toward ongoing research initiatives.
