KEX Express (Thailand) Plc, previously Kerry Express, is undergoing a significant business reorganization aimed at the business-to-business (B2B) and customer-to-customer (C2C) markets.

According to an anonymous company source, the restructuring will involve closing some branches and cutting staff as KEX shifts focus away from e-commerce.

Competition in the logistics sector has intensified, with e-marketplace operators lowering delivery fees, leading to reduced profits for providers like KEX.

The company has reportedly ended agreements with major e-commerce platforms Lazada and Shopee.

In the third quarter of this year, KEX rebranded and reported a revenue of 2.5 billion baht, a drop due to fewer e-commerce platform deliveries.

The C2C segment's revenue contribution rose from 42% to 49% year-on-year.

KEX aims to emphasize high-yield customers to enhance its business model.

Industry data shows KEX's revenue at 11.4 billion baht, compared to competitors like Thailand Post and Flash Express.