Phuket Property Market Soars Past THB 45 Billion, Attracts Global Developers
Phuket's property market continues to thrive with unprecedented growth, driven by strong international demand and strategic investments from global developers.
Phuket's property market has experienced exceptional growth, with residential sales soaring in 2024 and projected to exceed 45 billion baht in the first half of 2025.
Foreign buyers now account for nearly 60% of all transactions, underscoring the island's appeal as a global marketplace.
CBRE Thailand reported a 201% year-on-year increase in condominium sales and a 148% rise in villa transactions.
This growth has attracted international developers, including Assetwise PCL, which has expanded significantly under its 'The Title' brand.
Assetwise has seen rapid success, with the company’s project value growing nearly tenfold from 4.4 billion baht in 2011 to 42.6 billion baht in 2025.
The company’s CEO, Kromchet Vipanpong, emphasized that Phuket's property market serves a global customer base, differentiating it from other Thai markets focused on domestic demand.
More than half of 'The Title' brand’s customers are foreign nationals, many of whom are familiar with Thailand's leasehold system and are ready to pay in cash.
The company has launched several successful projects, including 'The Title Legendary Bang-Tao' with 637 units valued at 4.5 billion baht, and 'The Title Serenity Naiyang' with 814 units worth 4 billion baht.
Assetwise's sales performance has been remarkable, achieving record presales of 8.7 billion baht during the high season of 2024–2025.
In 2025, Assetwise plans new launches totaling 12.2 billion baht, expanding into luxury villa developments such as 'Villa Kirara,' a 1.5 billion baht project targeting high-net-worth individuals.
This expansion into luxury properties reflects growing demand for exclusive, high-end residences.
Phuket's property boom is supported by robust infrastructure investments, including expansions to Phuket International Airport and new transportation links like the Kathu-Patong Expressway.
Additionally, the growth of healthcare and educational infrastructure is further enhancing the island's appeal to expatriates and investors.
The island now ranks among the world’s top destinations for wealthy individuals, with land values increasing by 700% over the past two decades.
Phuket’s evolving appeal as a year-round residential and investment hub is attracting a diverse range of global buyers, particularly from Europe and Asia.
As the market continues to expand, industry experts predict continued growth in the luxury and branded residence segments, although some mid-range segments may face oversupply challenges.