POP MART Expands in Thailand with New Store Opening at Central Westgate
The newest location in Bangkok marks the ninth store for POP MART in Thailand, highlighting the growing popularity of art toys.
POP MART has inaugurated its ninth store in Thailand, located at Central Westgate in the western region of Bangkok.
This launch, which took place on April 4, 2023, signifies the brand's robust growth in the Thai market over just 18 months since its initial entry.
According to Siriporn Plaengjuntuek, Country General Manager of POP MART Thailand, the new outlet is a testament to the increasing demand for art toys among local fans.
The store spans over 242 square meters and features a diverse range of popular products, including a special section dedicated to plush dolls from various intellectual properties (IP) and a uniquely designed POP BEAN corner exclusive to this location.
The Central Westgate branch introduces an innovative store concept, blending warmth and modern design, and is noted for its large, see-through screen displays.
It also includes an engaging photo opportunity with a prominent figure, LABUBU, from the THE MONSTERS Camping Series positioned at the store entrance.
A key highlight of this new store is the Thailand Limited edition ANGRY MOLLY, which features a design that incorporates the iconic image of an elephant, a significant symbol for Thailand.
In addition to exclusive items, customers can explore a wide array of merchandise, including the Mega Collection variants (1000% and 400%), mystery boxes, and the much-anticipated SKULLPANDA The Mirage Series.
The art toy market has experienced consistent growth in Thailand, evolving from collectible toys into fashionable items coveted by a broader audience, including celebrities showcasing rare POP MART products.
The continued positive reception in this segment has prompted the company to enhance its retail footprint for the second consecutive year.
The POP MART Central Westgate outlet is situated on the first floor of the Purple zone, an area known for its concentration of fashion, beauty, lifestyle products, and various amenities.
This strategic location aims to address the consumer demand effectively while expanding the market reach into the Nontaburi region.
This launch, which took place on April 4, 2023, signifies the brand's robust growth in the Thai market over just 18 months since its initial entry.
According to Siriporn Plaengjuntuek, Country General Manager of POP MART Thailand, the new outlet is a testament to the increasing demand for art toys among local fans.
The store spans over 242 square meters and features a diverse range of popular products, including a special section dedicated to plush dolls from various intellectual properties (IP) and a uniquely designed POP BEAN corner exclusive to this location.
The Central Westgate branch introduces an innovative store concept, blending warmth and modern design, and is noted for its large, see-through screen displays.
It also includes an engaging photo opportunity with a prominent figure, LABUBU, from the THE MONSTERS Camping Series positioned at the store entrance.
A key highlight of this new store is the Thailand Limited edition ANGRY MOLLY, which features a design that incorporates the iconic image of an elephant, a significant symbol for Thailand.
In addition to exclusive items, customers can explore a wide array of merchandise, including the Mega Collection variants (1000% and 400%), mystery boxes, and the much-anticipated SKULLPANDA The Mirage Series.
The art toy market has experienced consistent growth in Thailand, evolving from collectible toys into fashionable items coveted by a broader audience, including celebrities showcasing rare POP MART products.
The continued positive reception in this segment has prompted the company to enhance its retail footprint for the second consecutive year.
The POP MART Central Westgate outlet is situated on the first floor of the Purple zone, an area known for its concentration of fashion, beauty, lifestyle products, and various amenities.
This strategic location aims to address the consumer demand effectively while expanding the market reach into the Nontaburi region.
