TAT Unveils Sustainable Strategy for Thai Tourism by 2025
On April 25, 2024, tourists were seen exploring Wat Phra Chetuphon (Wat Pho), a famous attraction in Bangkok. The Tourism Authority of Thailand announced its 2025 strategy, aiming for a 7.5% revenue increase, and targeting 39 million foreign arrivals. Emphasizing high value and sustainable tourism, the strategy focuses on improving competitiveness through better safety, infrastructure, and fair income distribution.
On April 25, 2024, tourists were seen exploring Wat Phra Chetuphon (Wat Pho), a famous attraction in Bangkok.
In an announcement made on Monday, the Tourism Authority of Thailand (TAT) laid out its marketing direction for 2025.
The plan includes a 7.5% revenue increase from 2024 and aims for 39 million foreign arrivals and 205 million domestic trips.
The TAT governor, Thapanee Kiatphaibool, emphasized a shift towards high value and sustainable tourism, focusing on quality spending and new destinations.
Former TAT governor Yuthasak Supasorn highlighted that Thailand's competitiveness dropped to 47th place in the World Economic Forum Travel and Tourism Development Index.
Thailand also ranked poorly in safety and security, placing 102nd, and was last in Southeast Asia.
Supasorn suggested that improving safety, infrastructure, and sustainable practices, will help strengthen the country's tourism.
His vision includes fair income distribution to local communities, easing travel logistics, and focusing on high-quality tourists.
If these strategies are implemented, Thailand's tourism could see significant, sustainable growth in the future.
In an announcement made on Monday, the Tourism Authority of Thailand (TAT) laid out its marketing direction for 2025.
The plan includes a 7.5% revenue increase from 2024 and aims for 39 million foreign arrivals and 205 million domestic trips.
The TAT governor, Thapanee Kiatphaibool, emphasized a shift towards high value and sustainable tourism, focusing on quality spending and new destinations.
Former TAT governor Yuthasak Supasorn highlighted that Thailand's competitiveness dropped to 47th place in the World Economic Forum Travel and Tourism Development Index.
Thailand also ranked poorly in safety and security, placing 102nd, and was last in Southeast Asia.
Supasorn suggested that improving safety, infrastructure, and sustainable practices, will help strengthen the country's tourism.
His vision includes fair income distribution to local communities, easing travel logistics, and focusing on high-quality tourists.
If these strategies are implemented, Thailand's tourism could see significant, sustainable growth in the future.
