TCP Group, the maker of Krating Daeng (Red Bull), is optimistic about its prospects for the second half of 2024, driven by economic recovery and sustainability efforts.

At the TCP Sustainability Forum 2024, CEO Saravoot Yoovidhya emphasized the importance of sustainable water management amid climate change challenges.

He highlighted government initiatives, like the ten thousand-baht digital handout, as short-term economic boosters but stressed the need for long-term strategies to increase national competitiveness.

TCP Group aims to grow energy drink sales by 10% this year and has committed to reducing its water consumption in production, aiming to return more water to the environment by 2030.

Challenges include geopolitical conflicts and climate-induced floods affecting sales in northern Thailand and neighboring regions.

The company plans to extend its sustainability efforts to plants in Vietnam and China.

Saravoot urged the private sector to integrate sustainability into operations and form responsible teams to achieve long-term goals.