TCP Group Launches 'Ready' Campaign with Celebrity Duo Ling and Aom
The premium energy drink brand aims to inspire modern women through a new marketing initiative featuring two popular Thai actresses.
TCP Group has launched a new campaign titled 'Ready to Lady', introducing celebrity duo Ling and Aom as the brand ambassadors for its premium energy drink brand, Ready.
This marks the first time the brand has paired two female presenters to reflect its commitment to supporting modern women.
The campaign aims to inspire confidence and energy, positioning Ready as a companion for women facing daily challenges.
For over 17 years, Ready has maintained a strong connection with consumers in Thailand, positioning itself as a brand that empowers women to overcome obstacles and achieve their goals.
The brand has reported a sales growth of 10% for the year 2024 compared to the previous year, underscoring its positive reception in the market.
Worawut Phongchinpack, Chief Marketing Officer of TCP Group in Thailand, highlighted that this year Ready continues to lead with innovative campaigns.
The introduction of Ling and Aom represents a modern definition of female success, showcasing their talents and determination.
The brand aims for these ambassadors to transmit the inspiring energy of Ready to consumers throughout the year.
Ling Ling Kong, one of the new brand ambassadors, has made a significant impact through her dedication to mastering the Thai language, enabling her to connect deeply with her audience.
Aom Kornnapas balances her roles as a student and an artist, demonstrating a blend of commitment and ambition that resonates with young women.
Together, Ling and Aom embody modern femininity, illustrating that despite diverse challenges, women can harness their energy to overcome limitations and be authentic to themselves—principles central to the Ready brand philosophy.
Following the launch, the partnership has seen unexpected success, with the hashtag #READYXEnergyLingAom trending at number one on various social media platforms.
User-Generated Content (UGC) has proliferated, reflecting the strong engagement from fans and consumers alike, which has encouraged a new demographic to try Ready’s beverages.
This successful campaign has effectively raised brand awareness and consumer engagement, reinforcing the brand's position in the market.
This marks the first time the brand has paired two female presenters to reflect its commitment to supporting modern women.
The campaign aims to inspire confidence and energy, positioning Ready as a companion for women facing daily challenges.
For over 17 years, Ready has maintained a strong connection with consumers in Thailand, positioning itself as a brand that empowers women to overcome obstacles and achieve their goals.
The brand has reported a sales growth of 10% for the year 2024 compared to the previous year, underscoring its positive reception in the market.
Worawut Phongchinpack, Chief Marketing Officer of TCP Group in Thailand, highlighted that this year Ready continues to lead with innovative campaigns.
The introduction of Ling and Aom represents a modern definition of female success, showcasing their talents and determination.
The brand aims for these ambassadors to transmit the inspiring energy of Ready to consumers throughout the year.
Ling Ling Kong, one of the new brand ambassadors, has made a significant impact through her dedication to mastering the Thai language, enabling her to connect deeply with her audience.
Aom Kornnapas balances her roles as a student and an artist, demonstrating a blend of commitment and ambition that resonates with young women.
Together, Ling and Aom embody modern femininity, illustrating that despite diverse challenges, women can harness their energy to overcome limitations and be authentic to themselves—principles central to the Ready brand philosophy.
Following the launch, the partnership has seen unexpected success, with the hashtag #READYXEnergyLingAom trending at number one on various social media platforms.
User-Generated Content (UGC) has proliferated, reflecting the strong engagement from fans and consumers alike, which has encouraged a new demographic to try Ready’s beverages.
This successful campaign has effectively raised brand awareness and consumer engagement, reinforcing the brand's position in the market.
