The government acknowledged esports as a professional sport in 2021, paving the way for official support and development. Varanit Athijaratroj of HP Inc. in Thailand notes the transformation of gaming from hobby to established industry.

HP's managing director for Greater Asia, Vinay Awasthi, expressed to The Nation his optimistic outlook for esports in Thailand, acknowledging its limitless growth potential, especially among the youth. HP supports this by supplying advanced technology for gamers.

Awasthi cited the country’s strong demographics and business environment as key factors for esports growth. HP showcases its range in flagship stores across Thailand, providing immersive tech experiences.

In Bangkok, HP's flagship store includes a Gaming Live Stream room where customers can try out gaming PCs and accessories for free before buying. With Thailand being a major Asian gaming hub, Awasthi detailed HP's gaming strategy, which includes the high-end Omen and the mainstream Victus brands, along with HyperX for gaming accessories, to cover the full spectrum of gaming technology needs.