Thai Farmers Turn Millionaires Amid Growing Durian Demand in China
Kanjana and Apichet's journey to wealth began 29 years ago when Apichet left his job as a factory technician and joined Kanjana, then a fruit seller, to focus on durian production. Recognizing the potential profits from increasing Chinese demand, they took the risk and now run Rachadurian Company Ltd, one of Thailand's largest durian packaging companies. During the pandemic, the demand for durians from China surged, with their company exporting over 2.7 million dollars worth in a single year.
Kanjana and Apichet's journey to wealth began 29 years ago when Apichet left his job as a factory technician and joined Kanjana, then a fruit seller, to focus on durian production.
Recognizing the potential profits from increasing Chinese demand, they took the risk and now run Rachadurian Company Ltd, one of Thailand's largest durian packaging companies.
Apichet shared that they initially earned between 100 to 5,000 baht (about 2.70 to one hundred thirty-six dollars) daily, which rose to up to one hundred thousand baht (about two thousand seven hundred dollars) when expanding their market.
Their own export business now earns them not just millions, but hundreds of millions of baht.
During the pandemic, the demand for durians from China surged, with their company exporting over 2.7 million dollars worth in a single year.
To ensure year-round export of seasonal fruit, they have forged relationships with farmers across Thailand and freeze premium-grade durians at minus 40 degrees Celsius for 12 hours before shipment to counter the fruit's short shelf life.